winter 2012

Tru Fragrance declares Iris HipNote for winter 2012

Tru Fragrance, the leading fragrance development company, has declared “Iris” to be the “HipNote” for winter 2012. Tru Fragrance, which is to the fragrance industry what Pantone is to the fashion industry, has found that the majority of new fragrance releases for winter 2012 from both perfumers and designers will include “Iris” as one of their fragrance notes.

“Iris” being the “IT” fragrance note, or “HipNote” of winter 2012 comes as no surprise. Over the past several years fragrances have gone from skin scents to leaving a mild trail behind the Fragrance Fashionista who passes by.

“Iris” is a warm floral note which can easily be combined with other florals to create a medium-heaviness bouquet or it can be mixed with warm woods for a true, cold weather fragrance experience.

Fragrance Fashionistas can easily begin wearing the “Iris” trend now as many new fragrances offer the “HipNote” as thier heart. Look for Chanel No. 19 Poudre, Prada Infusion d’Iris and Burberry Body for a true Iris fragrance experience, before the trend explodes next winter.

To learn more about Tru Fragrance, please visit

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Pantone declares Tangerine Tango the color of 2012

Pantone, the expert on color trends for fashion, interior design-and anything that comes in color, announced today that the color of 2012 is Tangerine Tango 17-1463. Bye-bye- Honeysuckle! Of course, we here at Bay Area Fashionista suspected this could be the case since the runways in Paris, Milan, New York and London were filled with the reddish-orange hue. When Pantone declared the top ten colors of spring 2012 back in September, Tangerine Tango looked like it was in the lead for being declared the “IT” color for the new year.

Tangerine Tango is an interesting shade since many people in the world are not a fan of the color orange. Although designers fancied the bold hue in their runway collections for the spring 2012 season, it should be interesting to see if store buyers decided to stock their shelves with Pantone’s Tangerine Tango, or if they decided to stick to colors which traditionally have been more popular with shoppers such as bright yellows and bold blues.
At any rate, if orange is your thing, shop for Tangerine Tango items now! Before they disappear from store shelves; after all, Pantone has declared it is the ultimate color for the spring 2012 season.
Not into Tangerine Tango-or any shade of orange, but feel compelled to rock the shade anyway? Never fear! You can easily rock Pantone’s color of 2012 Tangerine Tango without feeling too bright. Pick up a fabulous orange clutch or orange shoes and pair your bold accessory with a neutral outfit or crisp white dress. You will be HOT for spring 2012 and you won’t have to worry about the bright orange color being too overbearing.
To learn more about Pantone and color of the year for 2012 Tangerine Tango, please visit

Cojo reveals the hottest trends from the red carpet for the holiday season: exclusive interview

Cojo took time out of his busy schedule on Thursday to talk to me about this season’s hottest trends which have come straight off the red carpet; and according to Cojo, “The red carpet has become the ultimate runway.” What celebrities have been wearing on the red carpet translates well into reality.

Cathy: The holidays seem to be approaching so quickly this year! What do you see as the biggest fashion trends this holiday season?

Cojo: The tux jacket. Tuxedo jackets are everywhere in L.A., and we are seeing them in gabardine with satin piping. Tuxedo jackets are being worn with jeans and with dresses. In fact, I just saw some at TJMaxxand at Marshalls. They have tuxedo jackets from huge designers you would see at luxury department stores. The tuxedo jacket is so versatile and easy to wear; it is a great way to update a dress from last year. In fact, I have seen Sarah Jessica Parker and Gwenyth Paltrow wearing tuxedo jackets.

Faux fur is huge this year; emphasis on FAUX. Incredible faux fur vests and faux chinchilla are huge. This season is all about decadent luxury. Faux fur can easily be dressed up or down. I have also seen incredible faux fur at TJMaxx and Marshalls.

Cathy: One of the challenges in staying fashionable during the winter season is the weather. How do you recommend staying fashionable and warm during the rain or snow this holiday season?

Cojo: It’s not about utility anymore. You can look just as fashionable in the rain or snow as you can any day of the year. Throw on boots, cardigans, cable knit sweaters. It’s important to have a winter coat that is in a cheerful, beautiful color such as bright pink/fushia. There are so many rain boots in incredible colors out there as well. There is no reason to have boring rain boots.

Cathy: Leg coverings are a huge trend right now. How do you recommend wearing this trend?

CojoTights are everywhere, there is tights fever. There is a move away from wearing leggings and into wearing tights. Tights are also a practical and great way to cover up and look great at the same time.

Cathy: Some holiday events call for “festive casual” attire. How would you recommend dressing for this type of event?

Cojo: For festive casual, I would say wear layers and accessories. Keep the dress simple and add sparkles and accessories. Add a bejeweled clutch and a chunky necklace. Keep the wardrobe simple and make a statement with accessories. Scarves, bangles-they can make the outfit pop. Statement earrings and giant earrings are huge this season. We are used to celebrities such as Michelle Williams keeping it clean and understated; now we are seeing the same celebrities wearing statement accessories. TJMaxx and Marshalls have a huge selection of statement accessories.

Cathy: What trends are you seeing for men this holiday season?

Cojo: There is a resurgence of preppy formal. We are seeing bow ties and a move away from black. No more “Mad Men” looks. Men can update their look with a bow tie that has polka dots and they can also add finishing pieces such as a pocket square with polka dots. It’s all about accessories. We are also seeing a lot of burgundy and red this season for men. There is also a lot of mixing high and low together; it’s street cred with a hipper edge. I just got a plaid tie at TJMaxx for $9.99, and I wear it with my designer navy suit. It’s fun to wear bright bow ties and pocket squares this season.

Cojo: George Clooney and Hugh Jackman are the epitome of modern elegance. They are well dressed men.

Cathy: There are men out there who don’t like wearing a tux for formal events. What alternative do these men have for formal attire?

Cojo: To pass for formal, they need a black or navy suit. They need to add very dressy finishing’s. A silk or satin tie, formal cuff links with faux diamonds, patent leather shoes; formal finishing’s and a fancy tie will raise the level to formal.

Cathy: What is one style tip you give your clients that you would like to share with our readers?

Cojo: Quality. One well-made thing is better than fifty cheap things. Look for investment pieces. I love TJMaxx and Marshalls because they give accessibility to big designers with the best cuts, fabrics and drape; at affordable prices. Shop wisely.

*Special THANK YOU to Cojo for taking the time out of his busy schedule to talk about the current trends and share his style secrets with us. THANK YOU!