Tru Fragrance announces spring 2013’s ultimate HipNote Virtual Lily

Tru Fragrance announced on February 14, 2013 the ultimate HipNote for the spring 2013 season: Virtual Lily. This means as move into the warm weather months, sophisticated floral fragrances will be the ultimate scents for the season.

Fragrances which contain Virtual Lily, the ultimate “IT” fragrance note of the spring 2013 season, offer a grown up floral fragrance experience which currently works perfectly with spring 2013’s fashion trends. Why not wear a floral fragrance with spring’s uber trendy floral prints! Virtual Lily also completes any ensemble which is colorful, playful and features an A-line silhouette. Perfect for spring 2013! Love that!

Virtual Lily can be found in spring 2013’s hottest fragrances including, Juicy Couture LaLaYSLManifestoMichael Kors Rose Goldrue21’s Twenty One BlackJet365 Cabana for Two.  For shopping information, please click on the photos below.


Sandalwood is the “IT” fragrance note for the fall season

The “IT” fragrance note for the fall 2012 season, or HipNote, has been declared by Tru Fragrance. Sandalwood, the ultimate fragrance note for the fall 2012 season, is a warm and elegant fragrance note which is normally found as a base note; and sometimes as the heart of a fragrance.

Sandalwood is also right in line with the current fashion trends from the runways and the streets. As fashion becomes more structured, clean and elegant as we move info fall, it is only natural that our fragrance would follow suit.

Sandalwood happens to be one of the most valuable, oldest and most expensive fragrance notes out there. The natural oil from sandalwood, as well as the synthetic versions used in fragrance, create a warm, rich fragrance experience which is not only perfect for the cool weather found during the fall months, it is luxurious and adds the perfect finishing touch to a fall 2012 ensemble. After all, you are never fully dressed without fragrance ;- )

Sandalwood is also a popular fragrance note for men’s fragrances and shaving products. This HipNote can be warm and masculine when mixed with other woods as well as aquatic notes or leathery fragrance notes.

Home fragrance will also enjoy sandalwood as the ultimate HipNote for the fall 2012 season. Sandalwood based candles and other home fragrances create a warm and inviting environment in your home which is perfect for cool fall days and nights; and very cozy for when the fog rolls in from the bay. Love that!

We found a few amazing fragrances online which contain sandalwood and included them in this article. These sandalwood scents will give you that warm, luxurious fragrance experience for the fall 2012 season. Hope you love them! Happy shopping and stay fabulous 

To learn more about Tru Fragrance, please visit TruFragrance.com

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Top six mandarin fragrances for the summer 2012 season

Now that we are well into the beautiful month of May, summer is around the corner and the weather is starting to feel like summer is actually here. As the sun shines brightly and air conditioners are turned on, Fashionistas everywhere are starting to think about shelving their heavier, cool weather fragrances and heavy florals from spring in order to find that perfect warm weather scent.

When the weather gets HOT, our noses tend to gravitate towards refreshing fragrances which generally are citrus or green leaf based. For summer 2012 citrus based fragrances are du rigueur and the refreshing scent of oranges, mandarins, lime and lemon are appearing in new fragrances launches from designers and perfumers alike.

Since Tru Fragrance announced that “Mandarin” is the ultimate “Hip Note” for summer 2012, we decided to test out a few mandarin based scents to share with you. We scoured beauty stores and department stores in order to come up with five mandarin fragrances to share with you; unfortunately we could not narrow it down to five, so we are sharing six!

In no particular order, here are six fabulous, mandarin based fragrances for the summer 2012 season:

Trish McEnvoy No. 6 Mandarin Ginger Lily

DKNY Sweet Delicious Tart Key Lime

Coach Signature Summer Edition 2012

Estee Lauder Bronze Goddess Capri

Nina Ricci Nina Fantasy

We love mandarin based fragrances for the summer 2012 season, what do you think of this seasons “Hip Note?” Happy fragrance shopping, and stay fabulous