San Francisco street style through the years

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wearing: large gold hoop earrings / Chanel lipstick / green western style shirt / dark rinse girlfriend jeans / black leather watch / Chanel fall nail polish / Givenchy handbag / fall suede booties

Last week I attended a How to Macrame class in San Francisco. Dawn from Fashion Should Be Fun and I carpooled up to the city together and snapped these photos of our outfits before heading into the class. I knew the event would be filled with San Francisco bloggers, so I wanted to make sure I was wearing the latest and greatest.

If you had asked me twenty years ago how to dress in San Francisco, I would have told you that San Francisco street style is on the dressy side-no jeans, no sweats, no leggings. If you ask me today what San Francisco street style looks like, I will tell you it is uber casual. Ninety percent of the people walking around in the city are wearing jeans, leggings, and casual ensembles. How and why did this change in style happen?

There are a lot of factors which have contributed over the years to the change in San Francisco street style. My Mom will tell you that people wore their very best to go downtown in the 1950s and 1960s. Women wore heels, gloves, and hats. Men would wear suits and scuff-free loafers. People used to take pride in how they dressed; especially when heading to downtown San Francisco.

The 1970s were still dressed up; but the overall style in the 70’s was more casual with the advent of sport coats for men, and pant suits for women. The wrap dress was also popular; and it gave off a more casual vibe then popular dresses from previous decades.

In the 1980s and 1990s, companies in downtown San Francisco still required men and women to wear suits to work. When people came into the city from the suburbs, they still dressed up and adhered to the no-denim, no casual clothing fashion rule. It was at the dawn of the new millennium when everything changed; and it changed fast.

The dot-boom brought in new start up companies to the Bay Area, and in San Francisco proper. These tech and internet companies were run by many GenX-ers and Baby Boomers who wanted to create something new; and not work for “the man” like their parents did.

Our start-up culture in San Francisco was focused on work, work, and work. These new companies did not have a dress code; allowing workers to wear casual clothing, jeans, and show off piercings, colorful hairdo’s; and essentially express themselves through their clothing.

My job moved from the East Bay to downtown San Francisco in 1998. I wore a suit to work everyday. If I wore a pantsuit with a shirt that did not have a collar, I was told my clothing was too casual. No joke. Then, in 2000, something changed. The start-up culture took over San Francisco street style, and changed the way we dressed for work; as well as heading downtown for dinner, shopping, and in general.

All of a sudden, start-up culture took over, and only the finance, insurance, and consulting workers were still walking down the street wearing suits. Montgomery street, which used to be a sea of suits, suddenly became a sea of jeans. People were not just wearing jeans, they were wearing old sneakers, ratty backpacks, and old sweatshirts. And no, they were not homeless; these were highly paid workers from the new tech and Internet start-ups which had popped up South of Market and downtown. These workers changed the fashion of the city. Suits were no longer “chic” or “cool.” They were stuffy, old school, and considered something from our parents generation.

Since it was the dot-boom, I left my conservative, old school job on Montgomery street and joined a start-up in 2000. I cannot tell you how difficult it was for me to switch to wearing jeans at work. I felt grubby. I felt. . . under-dressed and inappropriate. Jeans were always something I loved on the weekends, or when I was not anywhere near downtown. They were something I would never wear if I went downtown to shop or eat out. Jeans were off-duty clothing; they were casual. To wear jeans downtown felt wrong; almost obscene.

I did the dot-com thing, and the wearing jeans downtown thing, for a little over one year until the dot-com I worked for was about to dot-bomb; then I went back to an old school company down the Peninsula and went back to a no-denim dress code. It felt better; I have to admit!

The street style in San Francisco never reverted back to what it once was. The streets of San Francisco remained casual, and continued to grow more casual as time went on in the new millennium. I still question myself when I choose to wear a denim outfit in San Francisco, but when I arrive in the city, I blend in.

I lived in San Francisco for ten years. In those ten years, I watched San Francisco street style go from refined and dressy, to casual and sometimes sloppy. When I was growing up, San Francisco was the center of fashion for the Bay Area. As an adult, I feel like the suburbs dress up more then the city. It is a strange turn of events. It will be interesting to see if a new industry pops up soon, changing the city style landscape back to dressier times; or if the casual culture of the tech industry dominates for generations to come.

Shop my casual San Francisco street style look:

What are your thoughts on San Francisco street style throughout the years? What have you observed?

Thanks for stopping by!



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Tula skin care review

tula skin care review

Tula skin care products c/o Tula: Tula Purifying Face Cleanser / Tula Exfoliating Treatment Mask / Tula Hydrating Day & Night Cream

Have you ever discovered something on Instagram and wanted to try it? Sometimes I do! Tula skin care popped up on my Instagram feed one day, and it sounded extremely intriguing! Since I am trying to grow old gracefully, my first line of defense against aging is to use the right skin care. So I am always on the hunt!

Tula skin care uses probiotic technology, which is something that instantly caught my attention. I had to try it out! Tula was kind enough to send me a few travel size samples to test out on my skin. I am so excited to share my experience with you!

The Tula Purifying Face Cleanser is gentle, yet leaves my skin squeaky clean. It really did a good job of cleaning out my pores. Since this is a travel size, it is going straight into my travel skin care bag. It will be perfect for keeping my skin clean when I travel. I always feel like air travel leaves my skin dry, dirty, and in need of special care.

This Tula Exfoliating Mask is a relaxing way to deep clean skin. I love the deep clean results of it! This too is travel size, so it will be a great way to keep my skin deep cleaned while I am on the road. I recommend using this mask once a week. I like to use a mask on Sunday evenings to brighten up my skin for the week.

Tula has a great skin care product! The Tula Hydrating Day & Night Cream is two creams in one. Instead of needing two separate jars of cream for morning and night, this cream offers the lightweight texture needed for daytime, with the hydrating power needed overnight. Love that!

This is the perfect skin cream to use daily; and this size is perfect for travel. I am obsessed with this skin cream!

I definitely need to upgrade to full size products of Tula skin care. You can find the entire collection online here, and they have a fabulous starter kit you can test out too.

Have you tried Tula skin care? What are your thoughts?

tula day and night hydrating cream review

How to Macrame | a beginners guide

how to macramehow to macrame

Have you ever wondered how to macrame a plant holder, keychain, or other home item? I used to macrame all the time when I was a child. It was a common project in art classes, and summer camps, when I was growing up in Marin. When rewardStyle announced they were going to host a How to Macrame workshop in San Francisco, I immediately RSVP-ed yes!

Macrame brings back fond childhood memories for me; and about year ago, those macrame projects from my childhood fell back into my hands. My Mom moved a couple of years ago, and she had boxed up some of my childhood memories which I forgot to box up and take with me into my adult life. I cleaned out my room at the home I grew up in before she moved, but there were art projects, and other odds and ends that had ended up with my Mom’s things, and in kitchen cabinets; who knew! So, she boxed them up and they moved with her to her new home.

One year ago, my Mom sorted out these odds and ends she had found when unpacking in her new home. She gave me a box filled with them. Inside the box were a few of my old macrame projects I had made for our house. My middle child thought these macrame projects were “pretty” and she snapped them up, immediately asking if she could keep them. I said yes of course, and they now decorate her room.

She is extremely artistic, and asked me how to macrame so she could make more macrame items to decorate her room with. I was stumped! How could I have forgotten how to macrame when it was such an integral part of my childhood?! So, when this class popped up, I was beyond thrilled to take a refresher course in how to macrame; now I can teach my daughter how to make her own macrame decorations!

how to macrame

The How to Macrame class was held at One Kearny Club on Geary Street in San Francisco. It was so much fun to attend and see all the local bloggers I mostly interact with online. rewardStyle planned a fabulous and fun event. The event space was decorated with macrame and so many pretty flowers. There were passed appetizers, which were absolutely delicious, as well as an open bar.

After we socialized for a bit, our macrame class began! We all grabbed a chair, and then stood up in front of a wooden ring with sixteen ropes; ready to be turned into a macrame design. Out teacher, Jenny Lemons, gave us step-by-step instructions on how to macrame, and she walked around the room helping us with our knots, and our overall design. Our mission was to macrame a plant hanger. Later on, Dawn from Fashion Should Be Fun and I decided our plant hangers could double as iPhone carriers. More about that later on in this post.

Here are the steps for our macrame project:

how to macrame steps

Here is a little photo journal of the steps for making a macrame knot so you can see the steps in action. They are in order, steps one, two, then three.

how to macrame

When you get to this point, step three, pull the knot tight and wiggle it with your fingers to make sure it is symmetrical. I ended up making single knots on the top half of my plant holder, and then I went to alternating doubles knots on the bottom half of my plant holder. I think I defaulted to the single knot at first because it is the one I did most often when I was growing up. The single knot turns while the alternating double knot stays flat.

Below you can see my finished plant holder, and Dawn’s; which we found also makes a great iPhone case! Who knew?

how to macramehow to macrame

It was a fun event, and it was great to take a refresher course on how to macrame. Now, I can show my daughter how to macrame, and she can create her own home decor! I also plan to show her how to integrate beads into macrame. Love that!

Shop macrame supplies:

Do you know how to macrame? If so, what types of items do you like to make?

Thanks for stopping by!



*photo credits: some photos taken with my iPhone, some were taken by Andrea Posadas (hers are the good ones!!)

how to macrame