Tru Fragrance announces spring 2013’s ultimate HipNote Virtual Lily

Tru Fragrance announced on February 14, 2013 the ultimate HipNote for the spring 2013 season: Virtual Lily. This means as move into the warm weather months, sophisticated floral fragrances will be the ultimate scents for the season.

Fragrances which contain Virtual Lily, the ultimate “IT” fragrance note of the spring 2013 season, offer a grown up floral fragrance experience which currently works perfectly with spring 2013’s fashion trends. Why not wear a floral fragrance with spring’s uber trendy floral prints! Virtual Lily also completes any ensemble which is colorful, playful and features an A-line silhouette. Perfect for spring 2013! Love that!

Virtual Lily can be found in spring 2013’s hottest fragrances including, Juicy Couture LaLaYSLManifestoMichael Kors Rose Goldrue21’s Twenty One BlackJet365 Cabana for Two.  For shopping information, please click on the photos below.


Sandalwood is the “IT” fragrance note for the fall season

The “IT” fragrance note for the fall 2012 season, or HipNote, has been declared by Tru Fragrance. Sandalwood, the ultimate fragrance note for the fall 2012 season, is a warm and elegant fragrance note which is normally found as a base note; and sometimes as the heart of a fragrance.

Sandalwood is also right in line with the current fashion trends from the runways and the streets. As fashion becomes more structured, clean and elegant as we move info fall, it is only natural that our fragrance would follow suit.

Sandalwood happens to be one of the most valuable, oldest and most expensive fragrance notes out there. The natural oil from sandalwood, as well as the synthetic versions used in fragrance, create a warm, rich fragrance experience which is not only perfect for the cool weather found during the fall months, it is luxurious and adds the perfect finishing touch to a fall 2012 ensemble. After all, you are never fully dressed without fragrance ;- )

Sandalwood is also a popular fragrance note for men’s fragrances and shaving products. This HipNote can be warm and masculine when mixed with other woods as well as aquatic notes or leathery fragrance notes.

Home fragrance will also enjoy sandalwood as the ultimate HipNote for the fall 2012 season. Sandalwood based candles and other home fragrances create a warm and inviting environment in your home which is perfect for cool fall days and nights; and very cozy for when the fog rolls in from the bay. Love that!

We found a few amazing fragrances online which contain sandalwood and included them in this article. These sandalwood scents will give you that warm, luxurious fragrance experience for the fall 2012 season. Hope you love them! Happy shopping and stay fabulous 

To learn more about Tru Fragrance, please visit

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Sinful for Her eau de parfum is sweet and playful for fall

Tru Fragrance’s new eau de parfum, Sinful for Her, is a playful and warm fragrance which is perfect for foggy days, cool weather and the upcoming fall season. Medium strength fragrances are a hot trend right now and Sinful for Her eau de parfum is right in line with this trend. The warm floral heart and woody base is laced by a fruity and fresh top which offers a playful combination of fragrance notes.
The overall fragrance note combination and fragrance experience offers a youthful scent which is appropriate for young Fragrance Fashionista’s as well as the young at heart. Love this!
Bay Area Fashionista rates Sinful for Her eau de parfum five out of five stars.

Top notes: mandarin, grapefruit, raspberry

Middle notes: rose, gardenia, sparkling mimosa

Base notes: sandalwood, patchouli, tonkabean
Sunful for Her eau de parfum is priced at $49.95 and the bottle is 2 oz. This fabulous fragrance can be found at Buckle Stores.


Photo courtesy of Tru Fragrance

*We received a sample of Sinful for Her eau de parfum for editorial consideration. We were not required to review or write about the fragrance. Everything contained in this article is the opinion of the writer and should be treated as such. For more information please see our disclosure.