Events


Santana Row spring fashion show 2013

Santana Row held their annual spring fashion show on June 1, 2013 and the show was amazing! The runway wrapped around the residential swimming pool with a pass through over the middle of the pool. Models walked around the pool, over the pool and one was even pushed in the pool! Due to the 90+ degree weather, I am quite certain he was happy about being pushed overboard  Of course, the models who pushed him in the pool, wearing Oakley, helped him dry off when he climbed out.

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The annual fashion show featured looks from many retailers on the Row. In addition to the runway, the 2013 show offered a pre-party packed with wine, champagne, delicious appetizers and mini-spa treatments. After the event, ticket holders were treated to generous discounts at participating retailers at Santana Row as well as additional appetizers and wine tasting.

The highlight of the runway show was when San Francisco 49ers legend Vernon Davis walked the runway and was dancing with the models over the pool. The crowd went wild! The sold-out show must have been music to his ears since ticket sales benefitted his charity, the Vernon Davis Foundation. No wonder he was dancing!

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Here are a few of my favorite looks from the runway. If you would like to see the complete slideshow, please visit our Facebook page. To learn more about Santana Row, please visit SantanaRow.com.

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Photos: Cathy/Bay Area Fashionista 2013©


Levi’s celebrates 140 years of the 501 jean at Macy’s Union Square

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Levi’s held their 140th anniversary celebration at Macy’s Union Square in San Francisco on May 20, 2013 at 6pm. This exciting event attracted a large crowd filled with Levi’s fans, shoppers, bloggers, media and tourists. There was a live presentation with priceless artifacts from Levi’s museum. The oldest pair of jeans in Levi’s archives, which are pictured in the sixth photo from the top as well as on the right of the above photo, are circa 1879. The pair on the left in the above photo, were found in the Calico Mines and are dated from the 1890’s.

Levi’s Historian Lynn Downey took guests through the Levi Strauss story with amazing pieces of history including the changing use of the rivet over time. In addition to several historical pairs of 501 jeans, Lynn Downey shared marketing material which included a Jefferson Airplane radio commercial. The commercial was a song titled “White Jeans” and sounded quite similar to their smash hit “White Rabbit.” How fitting to have a San Francisco band singing for a San Francisco company! Love that!

Levi’s is taking their iconic 501 jeans into new territory this year as they are planning to roll out a new twill version of the popular pant style. Can’t wait!

Here’s to 140 more years of the fabulous 501 jean!

To learn more about Levi’s and the iconic 501 jean, born in San Francisco during the Gold Rush, please visit Levis.com.

To see a video with historical shots of 501 jeans, please click here.

Photos: Cathy/Bay Area Fashionista 2013©


Santana Row Beauty Bash spring 2013

Santana Row held their premiere Beauty Bash on April 24, 2013 and it was a smash hit! The sold-out event raised way over $1000 for charity organization Career Closet and attracted a large crowd of shoppers. Guests of the event were treated to mini-spa treatments, delicious bites from Santana Row’s popular restaurants, wine tasting from Saratoga’s Mountain Winery and guest appearances from local editors and stylists!

Here are a few snapshots from the event. The photos are mainly from Ted Baker since that is where I was stationed as a guest editor. If you missed Santana Row’s first Beauty Bash, stay tuned for the next one and make sure you snap up tickets!

For more information on Santana Row, please visit SantanaRow.com. For more information on Ted Baker, please visit TedBaker.com.

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Photos from top: 1) Ted Baker store front; 2) Beauty Bash guests Rose and Joji enjoying the party, spa treatments and shopping; 3) pink merchandise-perfect for spring/summer-at Ted Baker; 4) Mountain Winery; 5) Burke Williams Spa setting up to give out mini-spa treatments; on-trend clutches from Ted Baker; 6 & 7) food from Straits Cafe; 8) guest Editor/Stylist Rommellyn from The Stunning Post showing off her spring/summer picks from The Flying Lizard; 9) Santana Row wine glass and Beauty Bash program; 10) a fabulous, color blocked shoe on display at Ted Baker Santana Row.

Photos: Cathy/Bay Area Fashionista 2013©