Bay Area Fashion

Santana Row Poolside Soirée raised money for charity and showed fabulous fashions

 in Bay Area Fashion / Events / General Fashion / Men's Fashion / Shopping  tagged fashion shows / runway / santana row / spring 2011 / summer 2011 by

Santana Row held their Poolside Soiree on Saturday May 14, 2011 and it featured an inspirational speech from Taylor Armstrong, Real Housewives of Beverly Hills as well as amazing looks from Santana Row retailers. Before the fashion show, Santana Row did not hold back and treated guests to an enticing “Style Boutique” and appetizers from many of the appetizing restaurants on “The Row.”

Santana Row retailers showed hot and on-trend ensembles from BCBG, Franco Uomo, Pink Stripes Boutique, Brooks Brothers, Cole Haan, Ted Baker, Oakley, Penelope Boutique, Beau Bijou, Blues Jean Bar, Donald J. Pliner, Jest Jewels, Free People, Big Buddha, Tommy Bahama, San Francisco Shirt Company, Furla, Boutique Harajuku, Anne Fontaine, Eli Thomas for Men and Priscilla of Boston.

Taylor Armstrong was on hand to help raise money for the Family Violence Protection Fund. The Real Housewives of Beverly Hills star gave a heartfelt speech to kick off the event and then posed for pictures with fans during the after-party.

The show was filled with some of the summer’s hottest trends including bright colors of blue, lace, sheer fabrics, wide leg pants, florals and fabulous  handbags.

To view a slideshow of the event, please visit our Facebook page atwww.facebook.com/BayAreaFashionista. You do not need a Facebook account to view the photos.

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To view more photos from the Santana Row Poolside Soiree, please visit our Facebook page atwww.facebook.com/BayAreaFashionista
All photos ©2011 Bay Area Fashionista

LHC Couture is San Francisco’s fashion treasure

 in Bay Area Fashion / General Fashion / Local Designers  tagged bay area designers / dresses / interviews / lhc couture / summer 2011 by

The San Francisco Bay Area has a fashion secret that will not stay quiet for long-LHC Couture. Created by Bay Area native Lauren Hyde Crafford, the line is unique and perfect for the West Coast climate. Lauren Hyde Crafford uses only the highest quality modal jersey and matte jersey for her designs. The high quality jersey fabrications allow LHC Couture designs to be elegant, slim and drape well while being comfortable enough for everyday wear; fabulous!

Designer Lauren Hyde Crafford grew up in the Bay Area, in Los Gatos, Ca. After high school, she ventured south to Loyola Marymount to earn her undergraduate degree. After earning her bachelor’s degree, Crafford enrolled in FIDM in order to earn a degree in merchandise product development. Crafford’s keen eye for design landed her a prized position at Bebe where she worked in textile design. After Bebe, Crafford worked for Levi Strauss in the Dockers Division. While working for the legendary inventor of denim jeans, Lauren Hyde Crafford began working on her own line. Eventually, she left her full time position in order to concentrate on the launch of LHC Couture. 

LHC Couture launched its’ first line in fall of 2010 with a second collection in spring 2011. The incredible line offers prêt-a-porter as well as full-fledged couture. LHC Couture is all hand-made by either Lauren herself or by highly skilled seamstresses who work in her studio. The designs by LHC Couture take inspiration from Grecian fashion as well as taking avant-garde looks from the European runways and bringing them into reality. Love it!

The fabrications used by LHC Couture are the highest quality jerseys on the market. LHC Couture uses modal jersey and matte jersey; the new line for fall will include silk modal. LHC Couture also creates incredible bridal attire for both the bride and bridesmaids. The bridal gowns are couture and the bridesmaid dresses can be customized to suit the taste of the bridal party.

LHC Couture is priced between $75-$120 for tops, $120-$200 for gowns and couture gowns vary by design. To learn more about LHC Couture, please visit LHCCouture.com. Click on “Contact” to request a couture consultation.

*Special Thank You to Lauren Hyde Crafford for taking the time to speak with me. She is truely an inspiration!

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Project Ethos Fashion.Music.Art San Francisco 2011

 in Bay Area Fashion / Events / General Fashion / Local Designers  tagged project ethos / spring 2011 / summer 2011 by

Project Ethos Fashion*Music*Art took place on Thursday, April 14, 2011 at Ruby Skye in San Francisco and it showcased up and coming artists, musicians and designers as well as the new swimwear collection from Frederick’s of Hollywood.

The event began fashionably late and featured amazing artists who showcased everything from photography, to art with a message. A little over an hour after the event began; Geographer took the stage and wowed the crowd with a fusion between alternative rock and new wave sounds. The violinist wasa-ma-zing! Who knew a violin could rock out like that!?

After Geographer’s performance, there was a DJ set by Gio of The Limousines for about one hour and then it was time for Frederick’s of Hollywood’s swimwear collection to kick off the runway show.Frederick’s of Hollywood showed amazing swimwear for spring and summer that was unique and flirty; perfect for basking in the sun at Stinson Beach or enjoying the scene in Santa Cruz.

The designers featured long, red carpet gowns, swimwear and daytime attire that was unique and easy to wear. In addition to Frederick’s of Hollywood, designers showcased during the event included Cardiwarp by Kymaro, Danielle the Dressmaker, Lucy Bea Swimwear, MENK Clothing and Zoe Hong.

Artists featured at Project Ethos included Odeh Amarin, Kristine Baguiao, Alejandro Chavetta, Arnold Randall, Gabriel Schama and Karina Sagastegui.

For more information about Project Ethos, please visit projectethos.com