fashion shows

Santana Row Poolside Soiree 2012

Santana Row held their annual Poolside Soiree last weekend and Silicon Valley shoppers were able to see this seasons’ hottest trends in person. The fabulous event featured a picturesque runway show, an hour of runway, a pop-up boutique and appetizers and drinks from Santana Row’s finest restaurants.

To see a slideshow with over 100+ photos, please click here.

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photos credit: Cathy/Bay Area Fashionista

Project Ethos offers glamorous and green designs in a club atmosphere

Project Ethos took place August 11, 2011 from 9pm to 2am at Supperclub in San Francisco and it was a fusion between art, fashion and a musical club atmosphere. The cozy venue provided a club atmosphere which kept the vibe energetic while guests mingled and enjoyed music and artwork.

At 11:15pm the Project Ethos runway began and showed off Frederick’s of Hollywood’s latest swimwear line followed by Cardiwrap by Kymaro’s innovative wrap in red; worn seven different ways. After the runway show, The Flavor Fashionista Challenge began and showcased four amazing gowns by local designers. The gowns were created from recycled materials with a theme based on a Vitamin Water flavor. The four designs stole the show as the crowd cheered and applauded each dress as it took the runway.

The Flavor Fashionista Challenge began with a one-shouldered dress by Larissa which combined draped fabrics and mixed autumn hues. The second gown to grace the runway was by Lauren Crafford-LHC Couture. The baby pink gown was short and sparkling with a dramatic sheer, floor-length skirt that received “ooh’s and aah’s” from the crowd. The third gown on the runway was designed by Verrieres & Sako. The intricate gown was done in various shades of pink and plum. The final gown, made by Wen Guo- Boditecture, was a convertible design that began as a short party dress, then converted into a gala gown and then converted again into a beach party ensemble. The dresses benefitted charity and a portion of the proceeds from ticket sales were donated to NEST which is a non-profit dedicated to helping women move from poverty to self-sufficiency.

Artists featured during the event included Kelly Clancy, Lawrence Yang, Tony Papesh and Boris Janovic. Guests were treated throughout the evening with an eclectic DJ performance by AMP Live.

For more information about Project Ethos, please visit 

Santana Row Poolside Soirée raised money for charity and showed fabulous fashions

Santana Row held their Poolside Soiree on Saturday May 14, 2011 and it featured an inspirational speech from Taylor Armstrong, Real Housewives of Beverly Hills as well as amazing looks from Santana Row retailers. Before the fashion show, Santana Row did not hold back and treated guests to an enticing “Style Boutique” and appetizers from many of the appetizing restaurants on “The Row.”

Santana Row retailers showed hot and on-trend ensembles from BCBG, Franco Uomo, Pink Stripes Boutique, Brooks Brothers, Cole Haan, Ted Baker, Oakley, Penelope Boutique, Beau Bijou, Blues Jean Bar, Donald J. Pliner, Jest Jewels, Free People, Big Buddha, Tommy Bahama, San Francisco Shirt Company, Furla, Boutique Harajuku, Anne Fontaine, Eli Thomas for Men and Priscilla of Boston.

Taylor Armstrong was on hand to help raise money for the Family Violence Protection Fund. The Real Housewives of Beverly Hills star gave a heartfelt speech to kick off the event and then posed for pictures with fans during the after-party.

The show was filled with some of the summer’s hottest trends including bright colors of blue, lace, sheer fabrics, wide leg pants, florals and fabulous  handbags.

To view a slideshow of the event, please visit our Facebook page You do not need a Facebook account to view the photos.

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To view more photos from the Santana Row Poolside Soiree, please visit our Facebook page
All photos ©2011 Bay Area Fashionista