spring 2013


Denim on denim for summer 2013

Denim worn with denim? Yes, you saw the headline correctly. This trend from the late 1980’s to the early 1990’s is once again hot on the street. Denim with denim is the hottest trend from the street for summer 2013!

Denim vests, chambray shirts and denim jackets are being shown with denim skirts, shorts and pants. This denim on denim trend has already taken the streets by storm and now many stores are starting to stock the look and prepare their displays in order to reflect summer’s hottest trend.

Denim on denim is being shown in many different ways. This trend can be worn tonal or with contrasting shades of blue. Chambray shirts can also be paired with colored or printed denim for a more subtle take on the trend.

Chambray shirts and denim jackets beg to be layered, so this is a great trend for the San Francisco Bay Area! Since the fog loves to roll in and out; especially in the summer, a denim jacket or chambray shirt is handy to have around just in case you are caught outside when the fog tumbles in from the bay. Love that!

Since denim on denim is a casual trend, this is one street trend everyone can easily incorporate into their weekend wardrobes! One word of advice, denim on denim is not really appropriate for casual Friday at the office. A denim jacket is OK, but a chambray shirt with jeans can look too casual and somewhat sloppy in a professional environment; even one that is casual or high-tech.

We put together a “denim on denim” look in the Polyvore set at the top of this article. We hope you love it! To shop this trend, please visit the shopping widget below. Happy shopping, and stay fabulous 

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Santana Row Beauty Bash spring 2013

Santana Row held their premiere Beauty Bash on April 24, 2013 and it was a smash hit! The sold-out event raised way over $1000 for charity organization Career Closet and attracted a large crowd of shoppers. Guests of the event were treated to mini-spa treatments, delicious bites from Santana Row’s popular restaurants, wine tasting from Saratoga’s Mountain Winery and guest appearances from local editors and stylists!

Here are a few snapshots from the event. The photos are mainly from Ted Baker since that is where I was stationed as a guest editor. If you missed Santana Row’s first Beauty Bash, stay tuned for the next one and make sure you snap up tickets!

For more information on Santana Row, please visit SantanaRow.com. For more information on Ted Baker, please visit TedBaker.com.

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Photos from top: 1) Ted Baker store front; 2) Beauty Bash guests Rose and Joji enjoying the party, spa treatments and shopping; 3) pink merchandise-perfect for spring/summer-at Ted Baker; 4) Mountain Winery; 5) Burke Williams Spa setting up to give out mini-spa treatments; on-trend clutches from Ted Baker; 6 & 7) food from Straits Cafe; 8) guest Editor/Stylist Rommellyn from The Stunning Post showing off her spring/summer picks from The Flying Lizard; 9) Santana Row wine glass and Beauty Bash program; 10) a fabulous, color blocked shoe on display at Ted Baker Santana Row.

Photos: Cathy/Bay Area Fashionista 2013©


Madewell Santana Row grand opening party

Madewell opened their new store front on April 23, 2013 at Santana Row in San Jose, California with a grand opening celebration! Shoppers were treated to champagne, a live DJ and of course, shopping! The new store has a fabulous collection of casual, summer essentials including dresses, a denim bar, bright colors, mint green, pointed toe skimmers, a little bit of leopard print and summer’s new, hot trend; denim on denim. (watch for an article next week on this trend!)

Here are a few snapshots from the grand opening celebration at Santana Row’s newest hotspot; Madewell! Don’t forget to stop by the new store and check it out!

If you are not local to the San Francisco Bay Area, feel free to check out Madewell’s fabulous collection online at Madewell.com. Happy shopping, enjoy the photos, and stay fabulous 

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Photos: Cathy/Bay Area Fashionista 2013©