Project Ethos took place August 11, 2011 from 9pm to 2am at Supperclub in San Francisco and it was a fusion between art, fashion and a musical club atmosphere. The cozy venue provided a club atmosphere which kept the vibe energetic while guests mingled and enjoyed music and artwork.
At 11:15pm the Project Ethos runway began and showed off Frederick’s of Hollywood’s latest swimwear line followed by Cardiwrap by Kymaro’s innovative wrap in red; worn seven different ways. After the runway show, The Flavor Fashionista Challenge began and showcased four amazing gowns by local designers. The gowns were created from recycled materials with a theme based on a Vitamin Water flavor. The four designs stole the show as the crowd cheered and applauded each dress as it took the runway.
The Flavor Fashionista Challenge began with a one-shouldered dress by Larissa which combined draped fabrics and mixed autumn hues. The second gown to grace the runway was by Lauren Crafford-LHC Couture. The baby pink gown was short and sparkling with a dramatic sheer, floor-length skirt that received “ooh’s and aah’s” from the crowd. The third gown on the runway was designed by Verrieres & Sako. The intricate gown was done in various shades of pink and plum. The final gown, made by Wen Guo- Boditecture, was a convertible design that began as a short party dress, then converted into a gala gown and then converted again into a beach party ensemble. The dresses benefitted charity and a portion of the proceeds from ticket sales were donated to NEST which is a non-profit dedicated to helping women move from poverty to self-sufficiency.
Artists featured during the event included Kelly Clancy, Lawrence Yang, Tony Papesh and Boris Janovic. Guests were treated throughout the evening with an eclectic DJ performance by AMP Live.
For more information about Project Ethos, please visit projectethos.com