project ethos

Project Ethos offers glamorous and green designs in a club atmosphere

Project Ethos took place August 11, 2011 from 9pm to 2am at Supperclub in San Francisco and it was a fusion between art, fashion and a musical club atmosphere. The cozy venue provided a club atmosphere which kept the vibe energetic while guests mingled and enjoyed music and artwork.

At 11:15pm the Project Ethos runway began and showed off Frederick’s of Hollywood’s latest swimwear line followed by Cardiwrap by Kymaro’s innovative wrap in red; worn seven different ways. After the runway show, The Flavor Fashionista Challenge began and showcased four amazing gowns by local designers. The gowns were created from recycled materials with a theme based on a Vitamin Water flavor. The four designs stole the show as the crowd cheered and applauded each dress as it took the runway.

The Flavor Fashionista Challenge began with a one-shouldered dress by Larissa which combined draped fabrics and mixed autumn hues. The second gown to grace the runway was by Lauren Crafford-LHC Couture. The baby pink gown was short and sparkling with a dramatic sheer, floor-length skirt that received “ooh’s and aah’s” from the crowd. The third gown on the runway was designed by Verrieres & Sako. The intricate gown was done in various shades of pink and plum. The final gown, made by Wen Guo- Boditecture, was a convertible design that began as a short party dress, then converted into a gala gown and then converted again into a beach party ensemble. The dresses benefitted charity and a portion of the proceeds from ticket sales were donated to NEST which is a non-profit dedicated to helping women move from poverty to self-sufficiency.

Artists featured during the event included Kelly Clancy, Lawrence Yang, Tony Papesh and Boris Janovic. Guests were treated throughout the evening with an eclectic DJ performance by AMP Live.

For more information about Project Ethos, please visit 

Project Ethos Fashion.Music.Art San Francisco 2011

Project Ethos Fashion*Music*Art took place on Thursday, April 14, 2011 at Ruby Skye in San Francisco and it showcased up and coming artists, musicians and designers as well as the new swimwear collection from Frederick’s of Hollywood.

The event began fashionably late and featured amazing artists who showcased everything from photography, to art with a message. A little over an hour after the event began; Geographer took the stage and wowed the crowd with a fusion between alternative rock and new wave sounds. The violinist wasa-ma-zing! Who knew a violin could rock out like that!?

After Geographer’s performance, there was a DJ set by Gio of The Limousines for about one hour and then it was time for Frederick’s of Hollywood’s swimwear collection to kick off the runway show.Frederick’s of Hollywood showed amazing swimwear for spring and summer that was unique and flirty; perfect for basking in the sun at Stinson Beach or enjoying the scene in Santa Cruz.

The designers featured long, red carpet gowns, swimwear and daytime attire that was unique and easy to wear. In addition to Frederick’s of Hollywood, designers showcased during the event included Cardiwarp by Kymaro, Danielle the Dressmaker, Lucy Bea Swimwear, MENK Clothing and Zoe Hong.

Artists featured at Project Ethos included Odeh Amarin, Kristine Baguiao, Alejandro Chavetta, Arnold Randall, Gabriel Schama and Karina Sagastegui.

For more information about Project Ethos, please visit