santana row

Santana Row Beauty Bash spring 2013

April 27, 2013 in Bay Area Fashion / Events / Shopping tagged collaborations / santana row / spring 2013 / ted baker by Bay Area Fashionista

Santana Row held their premiere Beauty Bash on April 24, 2013 and it was a smash hit! The sold-out event raised way over $1000 for charity organization Career Closet and attracted a large crowd of shoppers. Guests of the event were treated to mini-spa treatments, delicious bites from Santana Row’s popular restaurants, wine tasting from Saratoga’s Mountain Winery and guest appearances from local editors and stylists!

Here are a few snapshots from the event. The photos are mainly from Ted Baker since that is where I was stationed as a guest editor. If you missed Santana Row’s first Beauty Bash, stay tuned for the next one and make sure you snap up tickets!

For more information on Santana Row, please visit SantanaRow.com. For more information on Ted Baker, please visit TedBaker.com.

Photos from top: 1) Ted Baker store front; 2) Beauty Bash guests Rose and Joji enjoying the party, spa treatments and shopping; 3) pink merchandise-perfect for spring/summer-at Ted Baker; 4) Mountain Winery; 5) Burke Williams Spa setting up to give out mini-spa treatments; on-trend clutches from Ted Baker; 6 & 7) food from Straits Cafe; 8) guest Editor/Stylist Rommellyn from The Stunning Post showing off her spring/summer picks from The Flying Lizard; 9) Santana Row wine glass and Beauty Bash program; 10) a fabulous, color blocked shoe on display at Ted Baker Santana Row.

Photos: Cathy/Bay Area Fashionista 2013©

Madewell Santana Row grand opening party

April 26, 2013 in Bay Area Fashion / Events / Shopping tagged madewell / santana row / spring 2013 by Bay Area Fashionista

Madewell opened their new store front on April 23, 2013 at Santana Row in San Jose, California with a grand opening celebration! Shoppers were treated to champagne, a live DJ and of course, shopping! The new store has a fabulous collection of casual, summer essentials including dresses, a denim bar, bright colors, mint green, pointed toe skimmers, a little bit of leopard print and summer’s new, hot trend; denim on denim. (watch for an article next week on this trend!)

Here are a few snapshots from the grand opening celebration at Santana Row’s newest hotspot; Madewell! Don’t forget to stop by the new store and check it out!

If you are not local to the San Francisco Bay Area, feel free to check out Madewell’s fabulous collection online at Madewell.com. Happy shopping, enjoy the photos, and stay fabulous

Photos: Cathy/Bay Area Fashionista 2013©

Santana Row celebrates 10 years of fabulous shopping, dining and entertainment

September 29, 2012 in Bay Area Fashion / Events / Shopping tagged fall 2012 / runway / santana row by Bay Area Fashionista

Santana Row kicked off their ten year anniversary celebrations on September 27 at 6pm with a special VIP cocktail party for 200 guests which attracted local politicians and celebrities. Guests of the event dined on delicious food provided by Santana Row restaurants and guests also enjoyed an exclusive cocktail which was designed for the evening.

We knew the evening would be fabulous when we arrived at the VIP party and quickly noticed the amazing floral arrangements, hip white furniture and cozy pillows. The DJ kept the party energetic and the crowd was one of the most fashionable gatherings we have spotted in a long, long time.

After guests were able to enjoy the fabulous food and drinks provided by Santana Row, party goers were treated to informal modeling by Federal Reality employees, Santana Row VIP’s and even Sal Pizzaro from the San Jose Mercury News. (We have to admit, he stole the show when he went down the runway with his beautiful daughter in-hand.)

Mayor Chuck Reid was on hand to give a heartfelt speech and so was Councilman Pierluigi Oliverio. Debbie Allison, a member of the Junior League of San Jose and professional singer from England closed the runway show by singing Katy Perry’s “Firework.” And let me tell you, her voice is one of the most beautiful sounds you will ever hear!

In addition to the fabulous VIP soirée, H&M was celebrating their grand opening in their new; two story location where Border’s used to be. The retailer offered in-store, opening day only discounts and rocked the house with a DJ. Shoppers were buzzing and purchasing armloads of clothing and accessories. The new H&M has a huge women’s department, men’s department and the cutest kids clothing you have ever seen! Loved it!

Also, if you happen to be in the San Jose area, September 29 & 30 Santana Row retailers will be donating 10% of sales back to the San Jose Fire Department in honor of the heroic work they did ten years ago fighting the famous Santana Row fire which threatened the grand opening of the shopping area. Of course, due to the fabulous work by the firefighters and perseverance of Santana Row, the energetic shopping, dining and entertainment opened without a hitch and continues to grow and thrive to this day.

Cheers Santana Row! It has been a fabulous ten years and here’s looking forward to many decades to come!

For more information about Santana Row, please visit SantanaRow.com

Happy shopping, dining and playing; and stay fabulous