Project Ethos Fashion.Music.Art San Francisco 2011

Project Ethos Fashion*Music*Art took place on Thursday, April 14, 2011 at Ruby Skye in San Francisco and it showcased up and coming artists, musicians and designers as well as the new swimwear collection from Frederick’s of Hollywood.

The event began fashionably late and featured amazing artists who showcased everything from photography, to art with a message. A little over an hour after the event began; Geographer took the stage and wowed the crowd with a fusion between alternative rock and new wave sounds. The violinist wasa-ma-zing! Who knew a violin could rock out like that!?

After Geographer’s performance, there was a DJ set by Gio of The Limousines for about one hour and then it was time for Frederick’s of Hollywood’s swimwear collection to kick off the runway show.Frederick’s of Hollywood showed amazing swimwear for spring and summer that was unique and flirty; perfect for basking in the sun at Stinson Beach or enjoying the scene in Santa Cruz.

The designers featured long, red carpet gowns, swimwear and daytime attire that was unique and easy to wear. In addition to Frederick’s of Hollywood, designers showcased during the event included Cardiwarp by Kymaro, Danielle the Dressmaker, Lucy Bea Swimwear, MENK Clothing and Zoe Hong.

Artists featured at Project Ethos included Odeh Amarin, Kristine Baguiao, Alejandro Chavetta, Arnold Randall, Gabriel Schama and Karina Sagastegui.

For more information about Project Ethos, please visit