diane von furstenberg

Fashinnovation Worldwide Talks 2020 recap

All photos courtesy of Fashinnovation

The Fashinnovation Worldwide Talks is a conference which normally takes place in New York. Living in California, and raising a family, has made it difficult for me to travel to everything in the fashion industry I would like to attend, and be a part of. As a result of the current stay-at-home orders around the country, many events have moved into virtual formats; making it easy for people who would like to attend industry events without the need to travel. How fortunate are we for technology!

The fashion industry, as well as many other industries in the world, is at a standstill right now. Factories are closed, shops are shuttered, retail orders by retailers are being delayed or cancelled, and the industry has been forced to take a deep breath, and reset 2020; and possibly the future of how they run their businesses.

I was always taught that clothing and shoes were needs. We need to cover our bodies to protect our modesty and to guard against the elements. Shoes are also a necessity to protect our feet from the ground when we walk and run. In the era of Covid19, clothing and accessories have been deemed non-essential, and the industry has been told to close while the world gets this virus under control. While excessive shopping and filling up our closets with things isn’t a necessary thing, sometimes we do need fashion items for certain weather and activities. We can purchase these items inline and have them delivered to our homes, but traditional brick-and-mortar retail outlets have been temporarily closed down; so people cannot go out and shop in person. The question rises, do we need brick-and-mortar retail?

One of the topics during Fashinnovation was surrounding retail outlets, and what the future of brick-and-mortar might look like. Internet shopping has slowly been chipping away at traditional stores for years, this shut-down might be the chance the industry has to adapt and change to the future of the industry and how people prefer to shop. Millennial’s have a mantra, “Experiences not things,” and the retail industry understands this.

Kenneth Cole was one of the keynote speakers during Fashinnovation. One of the points he made was that the industry will need to tighten it’s belt, and evolve. Retail outlets will need to become more experimental, and that brands will need to interact more with their customers; not just to sell something, but to understand each other.

Eno Polo believe this pause in the industry will accelerate what was already happening in the industry. He sees customers enjoying online shopping and a larger percent will continue to shop online rather than return to stores. He sees shops as needing to turn into an environment instead of being rows and rows of racks. Stores will have more tech and turn into a place for customers to hang out, rather than purchase large amounts of items. He feels stores will no longer have a warehouse feeling, they will turn into experiences where the customer understands and relates to the brands or designers.

Harry Cunningham from Vera Bradley would like to see the current restaurant model move into fashion retail. He envisions a version of take-out where customers place and order and pick it up. Stores would be more of an experience rather than racks of things to sort through. He feels sales per square foot, which is a traditional measure of a stores success, while not be as important in the future as creating an experience in-store, and measuring how long a customer lingers inside the store, rather than spends, will be the new measure of success.. He also envisions the use of tech in his stores where augmented reality helps customers try on clothing, or see how a piece of furniture would look in a room. This would help eliminate touching things and trying on clothing before purchasing it. Shopping will include more virtual experiences, as well as safety measures which eliminate a lot of touching. The use of mobile wallets without any touching or signing, would be an ideal replacement for cash which tends to be dirty. Cunningham also spoke about lowering our carbon impact on the world, which was a common theme among speakers during the conference.

Sustainability was a huge theme during the Fashinnovation Worldwide Talks 2020 virtual conference. It’s incredible how many manufacturers and designers are recognizing the environmental impact all portions of the supply chain have on the planet, and they have many systems and ideas in place to overhaul the industry, and make it more sustainable. There are several companies already doing these new practices, while others have plans in place to move in that direction. This is good news as we look at photos online and through social media being posted right now from around the globe of the environment without it’s usual pollution; it’s beautiful right?

Giulio Bonazzi from Econyl is already working hard to make the environment a better place. His company recycles waste and makes products. He views a landfill as a goldmine. It’s a place to find recyclable materials to make thread and fabrications. Many of his high profile clients include adidas, Burberry, Prada, Stella McCartney, Tommy Hilfiger, and more. His recycled materials are also used to make carpets and furniture. The fabrications can be continually recycled after someone is done with them. There is no limit as to how many times the fibers can be turned into something new. He lives in a recycling economy. Isn’t this amazing?

I was really excited when Runa Ray came on screen. It’s always fun to see someone you’ve met, and whose work you admire, speak at a high profile conference. Her collection has always been about sustainability, so her systems are something many in the industry can learn from. She employs a zero-stitching technique for her collection which results in zero waste; no fabric scraps! She also uses dying techniques with natural dyes which leave no trace in the water.

Ray expressed that this current economic pause is a great time to educate consumers about sustainability and become fashion activists. Consumers need to know about recycling fabric, and sustainable manufacturing techniques. This will help them make better informed decisions about purchasing products in the future. Runa Ray also would like to see bar codes on clothing which can be scanned and tell a client where the garment came from, what was it’s carbon footprint, and how to care for it. Wouldn’t that be amazing? I can’t wait for it!

Mara Hoffman, another designer I really admire, touched on all aspects of the industry. She sees this as a time to realize what is wrong with the industry, and where changes need to be made. It’s a time to fix internal practices you weren’t happy with in your business, and change for the good. She would like to see a move towards fewer collections during the year, and more sustainable practices. A new fashion calendar would help designers create collections which favor the planet, and not a throw-away society. Hoffman also expressed how designers need to own more of their company and sell their own product without reliance on other retailers. Sustainable collections and a move towards quality not quantity is part of the future she envisions for the industry. This is a time to reinvent, be creative, and consider the planet. She’s so inspirational!!

There were roughly ninety speakers at Fashinnovation Worldwide Talks 2020, and the overall consensus was a move towards more sustainable manufacturing processes and reinventing the fashion calendar. Designers envision a very small fashion week which would be live-streamed or broadcast to those who would normally fill seats at the shows. They see more fashion events taking place virtually rather than in person. The planet, and more localized sourcing and manufacturing, are the future for fashion industry as a whole. It’s amazing what designers and manufacturers are doing to help protect the planet, and bring the industry to a more localized system. I am excited to see what the future brings!

Thank you to Fashinnovation for inviting me to their conference. If you would like to learn more, please visit their website at Fashinnovation.nyc.

Channeling vacation in Tulum at a work conference

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Wearing: Kendra Scott earrings / Chanel sunglasses / Chanel spring lipstick / white ruffle tee (under $20 & also in black!) / rose gold cuff bracelet / wood watch c/o Jord / Chanel summer nail polish / Cult Gaia Ark bag / DVF skirt / pink espadrille wedges

Channeling vacation in Tulum, Mexico! Last week I attended a conference in Dallas, Texas. The conference was hosted by rewardStyle which is a media and affiliate marketing company geared towards fashion, beauty and lifestyle bloggers. The conference is known throughout social media as #rsTheCon if you would like to search the hashtag for pictures.

I was so excited to receive an invitation to the conference. There are only about two hundred spots available and they are tough spots to come by! So, I definitely felt honored to be included. As with any business conference, there were classes and networking opportunities with both brands and bloggers. It was really fun to meet some bloggers I know through social media, but have never had the chance to meet in person. While education at a conference is must-have for your business, making new friends who can become your support group is a goldmine. Love it!

So you might be asking yourself, why is she channeling Tulum at a work conference in Dallas? Well, on day one of the conference all we did was check-in, meet-and-greet with other attendees, and celebrate being there at a pool party! The theme of the pool party was “Escape to Tulum” and it was sponsored by Sole Society, so it was super fun! Hence my outfit, channeling a vacation in Tulum 😉

Surprisingly, this is not what I planned to wear to this event. The original dress I planned to wear didn’t work out for the party, so I decided to wear this outfit instead which I had originally planned to wear on day three of the conference. It worked out perfectly since it was fairly warm and humid at the pool party, and this skirt breathes! Love!

Circling back to the original dress; when I tried it on at home I thought the bra I packed would be OK, but it totally showed through! Eeeek! I can’t go around like that!! So, the dress will have to come home with me and get worn another time. But, that wasn’t my only packing snafu. I forgot to pack my eye-shadow brush, and my black wedges. Ugh! I am usually really good about following my packing list, but somehow I screwed up this time. Has this ever happened to you?

Thank you so much for stopping by, and stay tuned for more coverage of my escapades at conference!

*photos by Alison/Wardrobe Oxygen

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New York Fashion Week outfit day five

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Pictured: Earrings: Baublebar / Lipstick: Chanel 94 Confident / Scarf: Georgio Armani (sold out, also love this one) / Sweater: Debut (sold out, also love this one) / Skirt: DVF / Coat: Guess / Handbag: Givenchy / Bracelet: c/o Kendra Scott / Tights: Ann Taylor / Nail Polish: c/o Dolce & Gabbana Pearl Shimmer / Shoes: BCBG

On the fifth day of fashion week, the temperature rose from single digits, to a warm and cozy 20-something. (Insert sarcastic tone) It was freezing; let’s be frank. I kept myself bundled up in layers and felt perfectly comfortable in this outfit on the fifth day.

I absolutely adore this skirt by Diane Von Furstenberg. It is part of her spring 2015 collection, so I am looking forward to wearing it more often this spring, and into the summer season. 

This bracelet by Kendra Scott is a new favorite of mine. Since blue is my favorite color, and shades of blue are popular for the upcoming spring and summer seasons, I know this bracelet will be worn almost everyday; it already is being worn almost everyday! Kendra Scott also has other pastels for spring in her collection including pink and mint green. Love that!

I was a little disappointed in the color palette for the fall 2015 season. There was hardly any blue! Of course there was classic autumn navy on the runways, but not very much blue. So, I am definitely going to try and get my blue fill this spring and summer! What is your favorite color to wear?