Trends

Tru Fragrance names Mandarin the ultimate “HipNote” of Summer 2012

 in Beauty / Fragrance / Trends  tagged orange / spring 2012 / summer 2012 / trufragrance by

Tru Fragrance, who is to the fragrance world what Pantone is to the color forecasting world, has officially declared “Mandarin” to be the “HipNote” for the summer 2012 season. This revelation comes off of the winter season’s wildly popular “HipNote” of Iris which offered a sweet and warm fragrance experience. As the weather heats up, perfumers and designers have decided to move in a crisp, fresh direction and are favoring Mandarin for the summer season.

As the temperatures have risen here in the San Francisco Bay Area over the past week, fragrance fans have been reaching for spring and summer fragrances in favor of their lighter compositions and cooler fragrance experiences. Mandarin, being one of the more popular and classic warm weather fragrance notes, has proven to be the most highly sought-after fragrance note of the summer 2012 season.

Summer 2012 will give fragrance fans many new scents to get excited about; and they all happen to contain the season’s “HipNote” or Mandarin. A few of the new mandarin based launches for the summer 2012 season are Coach Summer Edition 2012, Nine West Love Fury, Sinful for Her by The Buckle, Francesca’s Collections Signature and Chanel’s Allure Homme Sport Eau Extreme.

Renee Bukowski, Senior Product Development Manager for Tru Fragrance comments, “Overseeing the fragrance development process from conception to market, it is our job to be at the pulse of industry trends and what is appealing to today’s consumers. For summer 2012, consumers are looking for something new and unique to celebrate the season. Known to develop the imagination and enhance creativity, mandarin is the ultimate summer scent, offering a fresh and energetic take for warmer weather.”

Interesting enough in the fashion world, Mandarin’s sister citrus “Tangerine” happens to be the “IT” color of 2012 as declared by the world foremost color authority Pantone in December 2011. As consumers gravitate towards Tangerine hued clothing, they also appear to be gravitating towards a fragrance which matches their ensemble; proving that fragrance puts the finishing touch on an outfit.

In order to celebrate summer 2012’s “HipNote” Mandarin, Tru Fragrance has partnered with perfumer Kevin James Verspoor of Drom Fragrances in order to develop a unique, limited-edition mandarin based fragrance. The scent will be a modern, unisex fragrance which will be balanced by a woody base. The new eau de cologne will be named “HipNote Mandarin.”

To learn more about Tru Fragrance and to request a sample of the new “HipNote Mandarin” eau de cologne, please visit TruFragrance.com
*This article was originall written and published by Cathy on Examiner.com

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Cheery flat sandals for spring and summer 2012

 in General Fashion / Shoes / Trends  tagged flats / sandals / spring 2012 / summer 2012 by

The warm weather is beginning to roll in and Fashionistas everywhere are looking for at least one pair of fabulous sandals that can easily take them through a busy and fashionable day. While high heeled and platform sandals are beautiful and flattering, flat sandals are the workhorse shoe for casual days during the warm, late-spring and summer months.

Spring 2012 is all about color; therefore it is no wonder that flat sandals are mirroring this trend. There are brightly colored sandals, color blocked sandals, pastel hued sandals and of coursed floral print sandals on store shelves everywhere. Fashionistas are just starting to take flat sandals for spring 2012 to the streets. The big winners so far? Bright colors!

Flat sandals are being shown in many styles for the warm weather season. The three most popular styles happen to be classic flip flops with embellishments, gladiator (who knew this style would stay strong three years later?!?!?) and ankle strap styles.

We scoured the web and found a few fabulous flat sandals and assembled them into the Polyvore set below. Hope you love it! Happy shopping, and stay fabulous 

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Striped dresses for the spring and summer seasons

 in General Fashion / Trends  tagged dresses / nautical / spring 2012 / summer 2012 by

Stripes are always hot for the spring season as the nautical trend moves into the fashion spectrum each and every spring. For spring and summer 2012, the nautical trend has evolved into the striped trend and it has taken both store shelves, and streets, by storm. Fashionistas everywhere are being spotted in stripes. One of the easy ways to wear the stripe trend is by wearing a striped dress.

Stripes are being shown in every combination possible when it comes to dresses. Multi-colored stripes are popping up as part of the current color trend, as well as traditional nautical stripes in varying shades of blue and white. Designers and brands are also showing one bright color paired with white; giving a modern twist to classic stripes.

Striped dresses are appearing in several different silhouettes for the spring and summer seasons this year. There are flirty, body-conscious silhouettes, 1950’s lady-like styles and casual, tee-shirt dress silhouettes.
We found a few fabulous striped dresses around the web and assembled into the Polyvore set below. Hope you love them! Happy shopping and stay fabulous 

y (44)