summer 2012

Tru Fragrance names Mandarin the ultimate “HipNote” of Summer 2012

 in Beauty / Fragrance / Trends  tagged orange / spring 2012 / summer 2012 / trufragrance by

Tru Fragrance, who is to the fragrance world what Pantone is to the color forecasting world, has officially declared “Mandarin” to be the “HipNote” for the summer 2012 season. This revelation comes off of the winter season’s wildly popular “HipNote” of Iris which offered a sweet and warm fragrance experience. As the weather heats up, perfumers and designers have decided to move in a crisp, fresh direction and are favoring Mandarin for the summer season.

As the temperatures have risen here in the San Francisco Bay Area over the past week, fragrance fans have been reaching for spring and summer fragrances in favor of their lighter compositions and cooler fragrance experiences. Mandarin, being one of the more popular and classic warm weather fragrance notes, has proven to be the most highly sought-after fragrance note of the summer 2012 season.

Summer 2012 will give fragrance fans many new scents to get excited about; and they all happen to contain the season’s “HipNote” or Mandarin. A few of the new mandarin based launches for the summer 2012 season are Coach Summer Edition 2012, Nine West Love Fury, Sinful for Her by The Buckle, Francesca’s Collections Signature and Chanel’s Allure Homme Sport Eau Extreme.

Renee Bukowski, Senior Product Development Manager for Tru Fragrance comments, “Overseeing the fragrance development process from conception to market, it is our job to be at the pulse of industry trends and what is appealing to today’s consumers. For summer 2012, consumers are looking for something new and unique to celebrate the season. Known to develop the imagination and enhance creativity, mandarin is the ultimate summer scent, offering a fresh and energetic take for warmer weather.”

Interesting enough in the fashion world, Mandarin’s sister citrus “Tangerine” happens to be the “IT” color of 2012 as declared by the world foremost color authority Pantone in December 2011. As consumers gravitate towards Tangerine hued clothing, they also appear to be gravitating towards a fragrance which matches their ensemble; proving that fragrance puts the finishing touch on an outfit.

In order to celebrate summer 2012’s “HipNote” Mandarin, Tru Fragrance has partnered with perfumer Kevin James Verspoor of Drom Fragrances in order to develop a unique, limited-edition mandarin based fragrance. The scent will be a modern, unisex fragrance which will be balanced by a woody base. The new eau de cologne will be named “HipNote Mandarin.”

To learn more about Tru Fragrance and to request a sample of the new “HipNote Mandarin” eau de cologne, please visit TruFragrance.com
*This article was originall written and published by Cathy on Examiner.com

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Happy Earth Day! Celebrate Earth Day with Naya Shoes eco-chic charity initiatives

 in Eco Chic / Shoes  tagged earth day / naya shoes / spring 2012 / summer 2012 / wedges by

Happy Earth Day! Wondering how to do your part on Earth Day in an Eco-Chic way? Naya Shoes is offering two eco-chic charity initiatives which will help every Fashionista reduce, reuse and recycle on this fabulous day of celebration! Please see below for two very eco-chic ways to thank Mother Earth.

Renew Your Soles: Naya Shoes has a nationwide shoe donation and recycling initiative which includes an amazing partnership with Shoes.com and charity organization Soles4Souls. The initiative allows consumers to mail in their new or gently used unwanted shoes for donation. Shoes.com will reward your eco-chic generosity with $20 off your next purchase of $80 or more.

Plant-It 2020: In celebration of Earth Day 2012, Naya Shoes has partnered with Nordstrom to plant 5,000 trees in support of charity organization Plant-It 2020. Nordstrom and Naya Shoes will plant a tree for every pair of Naya Shoes purchased at Nordstrom today. This will also mark Naya Shoes two-year anniversary with the tree planting campaign for Earth Day. By the end of 2012, Naya Shoes will have planted 15,000 trees with Plant-It 2020. Love this!
Happy Earth Day!

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Laura Mercier Lavender Cloud nail polish review

 in Beauty / Nail Polish  tagged laura mercier / pastels / purple / reviews / spring 2012 / summer 2012 by

Laura Mercier’s hot new nail polish, Lavender Cloud, will arrive on store shelves on May 1, 2012 and the hot hue is sure to have nail polish enthusiasts running for the Laura Mercier beauty counter! Lavender Cloud by Laura Mercier is a limited edition nail polish color which is part of the new, limited edition summer collection, “Belle Nouveau Collection.”

Lavender Cloud by Laura Mercier is a vibrant shade of lavender which offers opaque nail coverage without streaking. The overall finish offers beautiful color saturation, and without a top coat, leaves a shiny, luxurious look on nails.

Laura Mercier’s Lavender Cloud is the perfect shade of lavender. The color saturation and vibrancy of the hue allows the nail polish to blend well with both bright colors and pastels; which is important for nail polish! This allows a Fashionista to wear her favorite Paris pastels one day, and then wear bright, New York runway hues the next without having to worry about her nail polish clashing with her ensemble. Love that!

Lavender Cloud by Laura Mercier will be available starting on May 1, 2012 and will remain on store shelves until June 30, 2012 or until supplies last. Lavender Cloud is priced at $18 and can be found at Bloomingdale’s, Bergdorf Goodman, Henri Bendel, Neiman Marcus, Nordstrom, Saks Fifth Avenue and select Belk, Blue Mercury, Lord & Taylor and Macy’s stores. Of course, Lavender Cloud will also be available online at Laura Mercier’s website lauramercier.com

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Photo credit: Bay Area Fashionista/Cathy

*We received a sample of Laura Mercier’s Lavender Cloud for consideration. Receipt of this sample did not require a review or article. We have been fans and avid consumers of Laura Mercier products for the past ten years; including her nail lacquer, therefore, receipt of this sample did not influence our review or opinion stated in this article. For more information, please read our discloser.