spring 2010


Fresh New Tie-Dye for Spring and Summer 2010!

There are few fashions on the runways that take us back to our childhood yet retain enough allure to keep us wanting more. Those of us who remember the 1970’s in the San Francisco Bay Area have memories of bowls filled with dye, boxes of rubber bands and a stark white tee-shirt. We used to twist and turn our tee-shirt’s while wrapping several rubber bands around the white cloth. After preparing our tee-shirt, we used to dip our creation in every dye bowl available and try to create as many colors as possible on our art project. This very colorful and wet article of clothing was then placed carefully in a plastic bag and taken home to be hand-washed in ice cold water. The child who came to school the next day with the most colorful tee-shirt won the bragging rights as the tie-dye champ of the class.

Teenagers and adults wore tie-dye as a political statement rather than a show of artistic ability. In the 1960’s the San Francisco Bay Area saw an emergence of anti-establishment culture spurred by the backlash to the Vietnam War. Tie-Dye shirts were seen as a way of expressing oneself in a non-conformist way. This made the style very popular among the anti-war crowd. Our local musical culture also latched on to the tie-dye style and many concert tee-shirts for bands such as the Grateful Dead showed symbols of the group as well as being tie-dyed. Although tie-dye had political significance in the 1960’s, it moved into the mainstream by the 1970’s. Once a style becomes mainstream, it eventually makes it way into the creative offices of the fashion industry.

We have seen tie-dye enjoy a resurgence over the decades since the anti-war movement came to an end. Tie-dye appeared in the 1980’s on prairie skirts, tank tops and headbands. It made another, smaller comeback in the 1990’s but became overshadowed when Paris Designers opted for the dip-dyed or ombre look. The ombre look came back in style during the mid 2000’s and has since gone back to the storage containers in our closets. This has left room for tie-dye to make a fresh start for 2010. Tie-dye popped up on the Spring 2010 runways in various forms from single color dye to rainbow kaleidoscopes. Designers such as Peter Som, Proenza Schouler, Bottega Veneta, Herve Leger and Calvin Klein showed garments such as tight, 1980’s style mini-dresses, cardigan sweaters, mini-skirts and of course tee-shirts. Accessories have also taken on the trend in the form of canvas totes, espadrille’s and scarves. Designers experimented with different types of fabrics as well. In addition to cotton, models donned tie-dyed silk, polyester, wool and even fur. (Of course you may not see much fur here in the bay area!)

Tie-Dye not only holds many memories for bay area fashionistas, it is also a current fashion statement. This is one trend fashionistas do not need to spend money on, rather, it is a trend to take advantage of and have fun creating. As our beautiful Spring weather approaches, why not invite a few friends over and have a tie-dye party! There are plenty of white garments to dye with one color or create a kaleidescope of beautiful shades. Why not tie-dye a dress with the bright blue of the season! A scarf would also make a fabulous fashion splash and be the prefect accessory to keep your shoulders warm just in case the fog rolls in; and the fog always rolls in! Be creative, and do not forget to tell us what you came up with! Whether you are making a political statement or a fashion statement, tie-dye is a current fashion DO!


Spring has Sprung with the Flower Thong!

The San Francisco Bay Area has been inundated by storm after storm since Fall 2009 to the present. It appears that the rainy season is not letting up anytime soon as we move into the Spring months with more rain showers on the horizon. Since fashionistas in the bay area have been donning rain gear more than fabulous 4″ heels over the past few months, it is no wonder that everyone is itching to slip their fashion hungry feet into the hot new “IT” sandal for Spring and Summer. Although the clog and wedge have been raved about in just about every fashion magazine on the planet, another Spring trend looks to take over the feet of fashionistas here in the Bay Area. The fabulous Flower Flip Flop, or Floral Thong.

The wonderful thing about the floral thong is that it is relatively flat. Some designers such as Valentino have shown the style with a slight wedge, but most designers such as Chanel, Prada and Manolo Blahnik have shown the floral flip flop as flat. The flower has also popped up on Spring 2010 styles such as evening pumps, wedges and tweed clogs. Of course here in the bay area, where the weather will be mild to warm for most of the Spring and Summer months, fashionistas will be turning to the more wearable flat version of this trend.

Thankfully fashionistas will not have to spend a fortune in order to sport this season’s floral shoe trend. Fabulous shoe makers and designers such as Nanette Lepore, Ellie Tahari, Kate Spade, Taryn Rose, Born, Enzo Angiolini and Miss Sixty have also introduced Spring/Summer styles with flowers by the toes. The beautiful part of this trend is that it brightens up this dreary weather we have been having and brings a bit of Spring to our toes; even if the sun refuses to shine!

These pretty flip flops and even the chunkier clog and wedge versions are a cheery contrast to the neutral palette we have been seeing in clothing for Spring. Imagine how cheerful an outfit can become with bright blue floral thongs! Unfortunately these fabulous flip flops are flying off store shelves, so if you have not found your perfect pair yet, start shopping!


Perfect Handbag for Spring 2010!

In the San Francisco Bay Area, particularly in Silicon Valley, California Casual has been the definition of fashion in this tech-heavy area of the world. The individual style of Silicon Valley residents is influenced by the workaholic culture surrounding the start-up company and high-tech industries. Bay Area residents who work in Silicon Valley are no stranger to long hours. They have always gravitated towards more casual dress for professional settings as well as on personal time. The professional culture of the valley combined with the fabulous weather has created the perfect environment for California Casual to be born decades ago and continue to develop over time. This is why it comes as no surprise that fashionistas in the Bay Area are drawn to Balenciaga Handbags, also lovingly known as “Bbags.”

We are unique style setters in the Bay Area. Our politics, our culture and our diversity have created the perfect style vacuum for individuality. This is why Balenciaga handbags are so perfect for fashionistas here in the Valley. Balenciaga handbags became popular when the “motorcycle” handbag became an “IT” bag a decade ago. Worn on the arm of many celebrities, Balenciaga’s motorcycle handbags became a must-have for any style savvy and edgy fashionista. The fabulous part about Balenciaga’s handbags is that they never tire season after season. The Italian fashion house delivers bright and fabulous colors season after season to keep enthusiasts continually wanting more.

Balenciaga delivers their motorcycle style handbags in many shapes and sizes. The popular small version is known as the “First,” followed by larger styles called “City Tote” and “Part-Time Tote.” These are just a few of the many sizes that Balenciaga offers as a choice. In addition to various sizes and shapes, Bbags come with different types of hardware: Regular Hardware, which are small, dark rivets and Giant Hardware which has a more glam look to it and can be found in silver, gold and rose gold. You can also find Giant hardware in “Covered Hardware” which is hardware covered by leather to match the handbag. The regular hardware handbags come with edgy tassles that not only look really cool but function as zipper pulls. The Giant hardware styles do not have the tassles, they have more traditional, leather zipper pulls.

Bbags are known for their amazing colors and soft, squishy distressed lambskin. The color saturation on the handbags are not found on other designer’s handbags. This is something that is unique to Balenciaga and keeps Bbag lovers coming back for more season after season. It is very easy to collect handbags from the same color group just by varying the size and hardware choices. No two handbags in your collection will look the same, even when they are all shades of purple! In Fall of 2009 Balenciaga had a color choice called “Tempete” or “Storm.” This was a fabulous chambray blue which is straight off the runway for Spring 2010. Any girl who was able to snag this color is very lucky since it is next to impossible to find unless you look in the secondary market. But, if you were not able to snag the “it” color of the season, last season, never fear! Spring 2010 brings more fabulous colors to Balenciaga’s handbag line in addition to traditional colors, such as black, anthracite, Sahara (beige) and brown. The hot colors for Bbags this Spring are Cyclade (turquoise), Outremer (bright blue), Papeete (rich, dark seafoam), Sang (cool red), Tomate (cool orange) and Sorbet (bright bubble gum pink).

So, pretty soon all Bay Area Fashionistas will have their very own Bbag. The popularity continues to grow, and since the Valley doesn’t seem to be moving away from California Casual any time soon, the time to grab one of these fabulous handbags is now! After all, they encompass everything we are about; forward thinking, edgy, casual yet glamorous and individual! Who could ask for anything more?

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