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AkzoNobel ColourFutures declares Terra Cotta Rose the International color of 2012

 in Color Trends / General Fashion / Trends  tagged akzonobel / color of the year / interviews / red / spring 2012 by

There are many color experts in the marketplace who conduct a thourough analysis of trends and predict which colors will be hot during any given year. Every year fashion magazines, news outlets and bloggers pick up on the “color of the year” as declared by global color experts. While we talked about Pantone’s color of the year, Tangerine Tango for 2012 in December, AkzoNobel has released their color for 2012, which happens to be Terra Cotta Rose.

AkzoNobel was the first company to begin declaring a “Color of The Year” back in 2003 when the company put together ColourFutures and predicted the “IT” color for 2004. For 2012, AkzoNobel has declared Terra Cotta Rose the color of 2012, which is a warm reddish-pink hue.

While AkzoNobel’s colors tend to be found in paints and fabrications used in interior design, the spaces we live in are also a reflection of who we are and our lifestyles. This is why the hot interior design color for 2012 can also be found in the fashion industry. Shades of red have already been spotted in pre-fall 2012 collections which designers and brands such as Alice + Olivia and Rachel Zoe have released through photographs to the general public. Shades of red have also been spotted alongside orange hues on store shelves for the spring 2012 season; proving that red is an important color for 2012.

Terra Cotta Rose is a warm, pinkish-red which can easily blend with warm and cool colors; making it an easy color to work with when it comes to creating the perfect color blocked ensemble for spring or summer. The warm hue is also a great transitional color from spring into fall; making it a smart investment color.

*Special THANK YOU to Barbara from AkzoNobel for taking the time to speak with me about the intricate process of gathering color experts from around the globe to meet and discuss current color trends. The meeting involves twenty global experts who discuss color trends in their region. The meeting determines which colors will be hot for the following year on a worldwide scale. To see the full report, please visitcolourfutures.us

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Shades of red for fall 2011

 in Color Trends / General Fashion / Trends  tagged fall 2011 / red by

Move over honeysuckle, there is a new hue in town!

When designers sent their fall collections down the Milan, Paris, New York and London runways earlier this year, the fashion world was seeing red; literally. Red came in many shades and forms on the fall runways. There were red coats, dresses, shoes, handbags and anything that could have a color, did, and it was red. Red was shown in various shades ranging from bright red down to deep burgundy. Red was shown alone as well as color blocked with black; a throwback to the 1980’s.

Red is a color that seems to flow in and out of style every year; making it an easy way to invest in an item that is not only on-trend but classic! Fabulous!

What is our favorite red investment item for fall? The burgundy handbag. We here at Bay Area Fashionista love the deep, rich tones of burgundy and her warmer sister maroon. The shade can easily be worn with cool color tones and is an understated pop when paired with black. Burgundy is also an autumn classic which allows it to be the perfect investment color for fall. Happy shopping, and stay fabulous. 

Fall handbags by bayareafashionista featuring quilted chain handbags

National Wear Red Day

 in General Fashion  tagged american heart association / causes / charity / go red / heart disease / macys / red / spring 2011 by

Today is National Wear Day and to celebrate Macy’s stores are offering a 20% discount to shoppers who wear red in-store. In addition to wearing red in-store, shoppers can take advantage of the discount online with coupon code WEARRED. Macy’s is also offering 10% off of sale merchandise.

Wearing red is a great way to increase awareness and help the fight against heart disease. The American Heart Association’s mission is to build healthier lives which are free of cardiovascular diseases and stroke. By purchasing Go Red items a portion of your purchase goes directly to the American Heart Association to help in the fight against heart disease.

Macy’s is offering 20% off to shoppers who wear red between February 2-6 in-store. Macy’s also has a large selection of Go Red items for sale in-store as well as online. 

Happy shopping, wear red and stay fabulous 

MacysINCgoreddress

I.N.C.dress at Macy’s for Go Red. Photo: Macy’s