happy new year

Happy New Year!

This might be the most exciting New Year on the books! Have a fabulous 2021!

I cannot wait for sports to return to normal, indoor dining to resume, travel to be safe and widespread; and most of all, to gather safely with my friends and family anytime we wish to be together. What are you looking forward to in the new year?

Happy New Year!



Goodbye 2020 Hello 2021

What a year! Thank goodness it’s over. There are so many things we would like to leave behind in 2020, and NOT take with us to 2021. Of course, if I listed it all, I would run out of bandwidth on my blog, so I digress. . .

Every year we say goodbye to the trends we were not thrilled about during the year, and get excited for the new trends in the upcoming new year. This year, let’s keep it light, and keep it fashion! Why change the tradition? You already know the heavy stuff, after all, 2020 was. . .well. . .2020. Yuck!

So without further ado, let’s have some fashion fun, and say adios to the bad trends of 2020!

Goodbye 2020

  • Messy hair don’t care: Hair Stylists were shut down for awhile during 2020, so we all had horrible quarantine hair. While we are still living under restrictions as we move into 2021, Hair Stylists are open, so get a haircut. You look raggedy.
  • Blue: The color of 2020 is so last year.
  • The no-pants look: OK we get it, you’re on Zoom and no-one sees your bottom half, but this no-pants thing has spilled over into a blazers-as-a-dress thing, and no-one is here for it. Put your pants on.
  • Pajamas at the supermarket: It was sorta acceptable in college to roll out of your dorm in your PJ’s and get to class five minutes late, but this PJ’s at the supermarket thing that started due to quarantine is not a thing. Stop wearing your pajamas to the market. Please, have some respect.
  • Trendy handbag shapes: Geometric, or obviously trendy, handbag shapes are over. One season bags are not a thing anymore, so start thinking classic.

Hello 2021

  • Hair done: Hair Stylists are open for business, and as long as you both a wear a mask, it’s a safe activity. Neat and trim hair is IT for 2021.
  • Yellow and Grey: These are the hot colors of 2021. Wear them together or separately.
  • Bermuda shorts are the new pants: OK, we get it, you are anti-pants. That’s OK because Bermuda shorts are the new pants. You can pair them with a blazer, vest or casual tee. So put on your Bermuda shorts!
  • Outfits at the supermarket: You don’t have to look like you just walked off the catwalk when you go grocery shopping, (of course if you want to, you do you), but please, wear an outfit comprised of outdoor clothing, not loungewear. Think jeans and a tee (groundbreaking!) or something you never get to wear because 2020 sucked. No loungewear or pajamas, only real clothing. Thank you.
  • Classic investment bags: 2021 is all about investment dressing, and wardrobing. Look for investment handbags this year which can carry you from one year into the next, and the next, and so on and so forth. Clean lines, timeless silhouettes, and solid construction make the 2021 IT bag. Think Chloe Marcie, Mansur Gavriel bucket bag, Chanel 2.55, Louis Vuitton Neverful, Givenchy Antigona, and the like. Don’t worry, I will post about this a lot in 2021! Love handbags!

So there you have it! The top five things to leave behind in 2020, and to capture in 2021. Have a fabulous New Year, and wishing you all the best blessings in 2021!

Thank you for your support!


It’s been 10 years!

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Twirling in September 2018

It’s been 10 years!!

OMG!!! Bay Area Fashionista has been online for ten years! Thank you so much for being on this ride with me for the past ten years. Whether you have been here since the beginning, or just found me today, thank you for being here! I love all of your comments, feedback, emails, DM’s, and more, over the past ten years. I love having conversations with you, and sharing my life and love of fashion with you. You have kept me going, and I am forever grateful!

My first fashion week with my friends Rita and Katie. I didn’t bring flats, I was such a rookie. Those heels killed my feet-I think you can see my pain in this photo!! Sept. 2013

(picture taken with my blackberry, don’t laugh!)

If you have been here awhile, you might remember I wrote more in a blogzine/editorial format in the early years. I was coming off freelance writing for magazines, and other types of publications, around the country, on the topics of fashion and beauty. I wrote in third person! It took me roughly two years to switch to first person; and that was a hard switch for me!! haha

Meeting the stars of “Silicon Valley” in October 2013 at the 7 for all Mankind store opening party at Valley Fair

(photo taken with an iPad mini! haha, don’t laugh too hard)

I also never put public photos of myself on the Internet. I don’t think you saw me until 2012; but I could be wrong. I’m a little introverted, so putting photos of myself on the Internet was a weird thing to think about, but I have to tell you, the industry started to evolve, and outfit photos started to be more interesting to people than trend reports.

It was hard putting myself on the Internet. I was fearful of looking narcissistic, and I was afraid of people making fun of me. I’m not the thinnest girl on the block, nor the prettiest, so I wasn’t sure what people would say.  It’s amazing how supportive the blogging community can be, as well as you the readers! Thank you for not ridiculing me, and thank you for supporting me as my blog evolved from a blogzine, to a style blog. You’re the best!!!

When it comes to working with brands, I learned over the years that less is more. I have scaled back on collaborations in the past two years, and I try to keep them down to one or two per month. My blog is very organic, and I don’t want to mess with that.

When I met Laura Adney from Have Need Want at fashion week, February 2015. (It was 3 degrees outside!)

It has been so much fun sharing my knowledge and love of fashion with you on my own platform; not for a magazine editor, a newspaper editor, or the like. It’s so much fun to write about what moves me, and what moves you! I love how you all share my passion for Chanel nail polish, and my quest for ultimate IT bag. I love how you enjoy incorporating trends, yet enjoy maintaining a timeless look. You’re my people, and I’m so excited we have found each other!

Let’s chat about how photography on blogs has changed over the years! My first photos on the blog were taken with my blackberry. haha, they were pretty bad. I bought a point-and-shoot camera in 2011, then in 2013, I upgraded to a DSLR. Now, I am back with a point-and-shoot, but it’s a fancy one which goes into manual mode and does everything a DSLR does. How’s that for technology taking me almost full circle?!

Dawn from Fashion Should Be Fun and I getting swarmed by photographers at fashion week February 2018

You can check out my first capsule wardrobe post here, although, I wasn’t using the word “capsule” yet. It wasn’t really a thing yet!

It’s amazing to think about how blogging has evolved over the past ten years. It started out with just a blog. The website was everything. Twitter and Facebook were there, but not as important as the website; and getting ranked in Google!

Fast forward ten years, so many bloggers have abandoned their websites for Instagram. To be frank, I prefer my website. So while I am on Instagram, my website is what I love to maintain, update, and keep building. I hope you love the website too. I have put hundreds of hours into it’s design and upkeep. If you have design feedback, or want to to see certain tweaks, feel free to let me know!

Kali from In-Spades Blog and I at fashion week in September 2019

Blogging has also enabled me to meet so many new friends over the years. Laura, Dawn, Kali, and Alison are all friends I have met through blogging, and it has been so nice adding them to my life, and our sharing our experiences. It’s hard to meet good people, but I found them in blogging! Love that!

Thank you for reading here all these years, and supporting me so this can be my work-at-home, full time job! It enables me to be there for my kids, and follow my fashion passion! Your support has grown my traffic, enabled me to attend the rewardStyle conference, get invitations to fashion week, and so much more! I cannot thank you enough for being here. I hope you stick around another ten years! I plan to!

As blogging evolves, so has my content. While I started out with talking about IT items and trends, my blog has evolved to include style, runway reports, and beauty reviews. As we move into the new decade, look for more style reports, beauty reviews, IT items, and capsule wardrobes. Less is more, and consumption is going down, so capsule wardrobes are much more “on trend” than fast fashion and replacing one’s wardrobe every season. Look for more sustainable ways to curate your closet as opposed to tossing out last season’s items and purchasing new.

Thank you so much for your support!


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Hanging out with Alison from Wardrobe Oxygen at the rewardStyle conference April 2017