denim

Denim trends for spring 2011

 in Bay Area Fashion / General Fashion / Trends  tagged denim / historical fashion / levis / spring 2011 / summer 2011 by

Every time denim makes a big splash for a particular season, the smiles on Fashionistas in the Bay Area grow slightly larger. Denim is one of the fashion claims to fame we have here in the San Francisco Bay Area and it is no secret that we are proud of our denim history and how important denim has become over the last century to fashion around the world. Denim started its’ Bay Area history during the gold rush when Levi Strauss found the gold miners were in dire need of pants that were durable. Since the gold rush, Levi Strauss continually improved upon the pants and soon ventured into creating other types of garments using the thick fabric that was made stronger with the use of rivets; an innovation from Levi Strauss himself.

Fast forward to spring 2011 and denim is popping up, once again, on everything imaginable. Denim dresses, shirts, jackets, shoes and handbags are popping up on store shelves this spring with a vengeance. Interestingly enough, denim appeared on the spring 2011 ready-to-wear runways, but not with a large impact. Store buyers seem to understand that consumers love denim since it washes well, wears well and for some reason is incredibly flattering. Wonder if Levi Strauss knew back in the 1800’s that his pants would become the ultimate way for a woman to show off her, shall we say, derriere?

Denim pants for spring are popping up in several silhouettes; the skinny jean, wide leg jean, classic boot cut and the cropped skinny jean. In addition to pants, there are denim dresses in casual and structured styles; such as the structured, vintage 1940’s style by Lela Rose which offers a slim silhouette, cap sleeves and square neckline.

Denim shorts are being shown in short styles as well as Bermuda lengths and Prada even created a denim peacoat for spring. Handbags are sitting on store shelves in denim by designers such as Prada, Gucci, Christian Louboutin and Kooba have created denim handbags in varying styles for spring 2011 as well. Denim shoes are flying off of store shelves; Christian Louboutin created denim kitten heels for spring which are already creating a waiting list at Neiman Marcus.

The verdict is in! Denim is, once again, hot. So feel free to stock up on denim items, they are classic, easy to care for and part of Bay Area history. Love it! Happy shopping and stay fabulous 

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Prada spring 2011 denim tote bage with detachable strap.
Photo: Prada

Torn Denim Trend: Fabulous or Faux-Pas?

 in Bay Area Fashion / General Fashion / Trends  tagged 1980s / 1990s / denim / historical fashion / spring 2010 / vintage styles by

It is hard to believe that roughly twenty years ago torn denim  was a mainstay in San Francisco Bay Area fashion. Everyone had holes, rips and cuts in at least one spot of their jeans. From elementary age children through to adults torn jeans were the only casual pants of choice. If anyone dared to leave the house without so much as a string hanging from his/her jeans, that person was destined for embarrassment. Many fashionistas in the bay area would buy a great pair of Levi’s, Guess jeans or even Bongo jeans and take a large pair of scissors to the knees and the bottom of the derrière. To buy the jeans already torn was considered, well, unfashionable!

Fashionistas in the late 1980s and early 1990s began to get very creative with their torn jeans. Many people wanted to have the most severe rips possible, and in order to achieve this the pants no longer kept certain parts covered. In order to wear these severe cuts, many creative fashionistas went down to the fabric store and found interesting remnants that could be used to cover the holes of the jeans around the parts that needed covering; the derrière! Patches were sewn inside the jeans in order to ensure that all of the strings from the cuts could still be seen from the outside. Women opted for small florals and medium sized paisley’s while men preferred solid colors or handkerchiefs. As the early-nineties approached, jeans barely looked like pants anymore, and as a result, there was a backlash. Denim pants, once again, enjoyed the rest of the decade in one piece; free of cuts.

Denim has been whole ever since the torn trend ceased, but, Spring 2010 and Fall 2010 have challenged denim fabric once again. The runways for Spring 2010 showed cuts, rips and tears with hanging string around the knees on denim pants. Fall 2010 runways displayed a full-blown torn denim trend; a clear throwback to the late 1980s and early 1990s. This time around, it seems that torn denim is already on store bought jeans. Will we see a revival of hand-made cuts? Much like the tie-dye trend, the torn denim trend is one that can be done at home. All a fashionista on a budget needs is a pair of jeans and a pair of scissors. After the cuts have strategically been made, wash the jeans. Voilà! Denim that is right on trend.

Although torn denim is appearing all over the runways and has made it onto store shelves at The Gap, Diesel and major departments stores, does this mean it is catching on? Will the next decade be filled with ripped jeans? If you wore torn jeans as a teen, will you wear them again? The big question still remains; Are torn or ripped jeans fashion fabulous or fashion train wreck?

Bay Area Fashion History strikes again!

 in Bay Area Fashion / General Fashion / Trends  tagged casual fashion / denim / historical fashion / spring 2010 / winter 2010 by

Fashionistas in the San Francisco Bay Area are no stranger to the history of blue jeans. The gold rush brought immigrants and Americans from the East Coast to California which in turn found a new population in San Francisco and the city’s outlying areas. Blue jeans were invented by Levi Strauss due to the dire need for strong pants that would not fall apart in the gold rush country. The actual fabric originally came from France and was known as “serge de Nimes” which was a strong blend that included wool and silk. Levi Strauss imported the fabric and used it to make blue jeans. In 1873 Levi’s invented the stitched pocket and added rivets to the pants in order to make the seams strong. The denim fabric has been traced back to the east coast where a cotton version of the fabric was produced as early as the 1700’s and was used in Northern Italy for clothing. Levi Strauss brought denim jeans to the world as the fashion industry and world population knows the popular pants today.

The history behind denim and jeans in general is what makes this Spring 2010 fashion season so exciting for fashionistas in the San Francisco Bay Area. Not only is part of our local history a mainstay in fashion, but this season it is bigger than ever. Soon, fashion savvy locals will be wearing fabulous denim dresses, shorts, jackets, handbags, shoes and tops. This is in addition to all of the fabulous traditional jeans fashionistas everywhere will be wearing. The Paris, Milan and New York runways showed denim in all of it’s glory and in various shades of beautiful blue. A lighter version of denim known as Chambray also dominated the runways. Denim dressing is not only comfortable but practical as well due to the durability of the fabric.

When the fabric of denim is popular, so is the indigo color that is a defined by denim and it’s lighter sibling Chambray. This fabulous and very wearable color is also called Chambray. It is a pretty and soft medium blue that blends well with most colors and fabrics. The color is so wearable that it tends to hit the runways more often than other colors with the exception of black and white. Fashionistas everywhere can expect to see leather handbags, shoes, belts and other fabrics sporting this amazing blue color.

Since denim and chambray have traditionally been mainstays in the American wardrobe, this is a great trend for fashionistas to stock up on. Do not be afraid to buy every denim piece you love and can get your hands on. Denim is always a wise investment and always in style. Be fabulous, Be Bay Area and buy denim!

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