Events


Santana Row Poolside Soiree 2014

Santana Row’s annual Poolside Soiree took place June 7, 2014 and gave Fashionistas in the Bay Area and beyond a snapshot into what is hot for summer 2014. There was a large amount of flowing fabrics, hi-lo hemlines, boot-cut jeans/pants, softer hues than in season’s past, boho prints, boho silhouettes, pops of orange, pops of fuchsia, and form-fitting suiting for men. The overall vibe of the show was playful and fun; essentially what summer in the Bay Area is all about!

Below you will find photos from the runway show, celebrity host 49er Vernon Davis, before party, and after parties. Click on any photo to enlarge it.

If you are local to the San Francisco Bay Area, make sure you come down to Santana Row in San Jose for a day of fabulous meals and even more fabulous shopping! I already have my eyes on several of these ensembles for summer. . .

All Photos: Rita/Bay Area Fashionista 2014©


Urban Air Market returns June 5 2014

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Urban Air Market returns on Thursday June 5, 2014. This free event will include shopping, art, live music and yummy food! Urban Air Market “Fern Alley” will be held from 6pm to 10pm on Fern Street between Polk and Larkin in San Francisco. The event will feature local artists, designers and more!

I hope you can make it! To learn more about Urban Air Market, please visit urbanairmarket.com


Spring 2014 Beauty Bash at Santana Row


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The Santana Row Beauty Bash took place on May 7, 2014 and it was a huge success! The event benefited local charity group “Dress for Success San Jose.” The sold-out event attracted a large crowd who enjoyed shopping discounts, appetizers, dessert, wine and champagne. Guests also received a fabulous Santana Row swag bag! Love that!

The Beauty Bash at Santana Row also offered free tips and tricks from local fashion editors, bloggers and stylists. I was one of the Guest Stylists and I was stationed at accessory boutique “Jest Jewels.” It was so much fun talking about fashion trends, ways to incorporate color trends into one’s wardrobe, and meeting so many local readers! I also connected with other local bloggers which was amazing!

If you are local to the San Francisco Bay Area, definitely check out “Jest Jewels” at Santana Row for amazing, on-trend accessories at moderate, to really affordable pricing! I found so many beautiful pieces while I was there; I need to return to shop!

To learn more about Santana Row, and to stay tuned for future events, please visit SantanaRow.com.

Photos: Cathy/Bay Area Fashionista 2014©

*Sponsored by Santana Row. All opinions are my own.