The Fashionista’s Budget Savvy Guide for Summer 2010

Hey there Fashionistas! Summer is in full swing and Fashionistas across the bay area are seeking ways to satisfy their thirst for runway fashion on a budget. Let’s face it, the recession is still going strong here in the San Francisco Bay Area where unemployment hovers around 13%. Regardless of employment status, Fashionistas around the bay area are looking for ways to save money without losing their fashionable edge. Well, look no further. I have a few ways for Fashionistas in the bay area and beyond to update a couple of looks from past seasons as well as update your look through budget savvy purchases!

1) Shop your closet. OK, so this has been said before, but let’s face it, shopping your closet is the first step towards saving money and reinventing key pieces from past seasons.

City shorts are hot this summer. They were also hot three years ago. We here at Bay Area Fashionista know you have a pair or two sitting in the back of your closet. Pull out those city shorts, because you will need them!

Tunics with embroidery and embellishments were all the rage roughly five years ago. I know you have at least one in the back of your closet that you did not have the heart to sell on eBay. A tunic with long sleeves or three quarter sleeves will be the perfect top for your city shorts. Tunics blend perfectly into the ethnic trend from Spring. This trend will continue into Fall so your tunic is very “of-the-moment.”

Belt it! You can pair your city shorts and tunic with either a solid, leather belt that loops through your belt loops or you can wear a fabulous belt on top of your tunic and add instant sass to your outfit.

2) Footwear. The hot footwear of the season includes the nude wedge, the espadrille platform and the embellished t-strap sandal. You may already have one or more of these styles in your closet, if not, Target has a wide selection of embellished t-strap sandals that are to die for! The espadrille wedge can be found at reasonable prices at stores such as Payless Shoe Source and JC Penny’s. Victoria’s Secret Catalog has a fabulous espadrille wedge for $48. The nude wedge is wildly popular and can be found at discount prices at DSW and Nordstrom Rack.

3) Beauty Products. The look this summer is clean and natural when it comes to make-up. Fashionistas can wear minimal foundation with brown eyeliner and a small amount of blue, purple or brown eye shadow. The lipstick of the season is hot pink or barely there pale pink. Revlon and Maybelline have fabulous lipstick shades to help carry you through summer. The bright blue, green and pink nail polish colors of the season are being found on the toes of Fashionistas everywhere. Target has a wide array of every bright blue, green and pink imaginable. All of the nail color at Target is under $10. Fabulous!

4) The weather in the Bay Area this summer has been hot and cold; literally. The safari and military trends from Spring are going to carry into Fall. The safari or military jacket you purchased last Spring will carry you through the cool, foggy evenings of Summer and will still be perfect when the Fall season hits. If you missed out on purchasing a safari jacket or military style jacket during the Spring months never fear! The Gap, Banana Republic and Target have affordable styles to fit any budget. You will be happy you made the purchase!

The recession should not last too much longer. As long as we, as Fashionistas, can weather the storm, we will have plenty of money left over to splurge on that special wish list item when the economy bounces back. Happy shopping and stay fabulous!