Daily Archives: May 27, 2010


90’s Minimalism is Back!

The minimalist 1990’s were all over the Fall 2010 runways! After the decadent 1980’s where hair, earrings and shoulders were larger than life, there was a need for a break. In the 1990’s designers focused on subtle colors, softer patterns, clean lines and barely there jewelry. The Fall 2010 runways in Milan, Paris and New York looked strangely familiar. Models strutted down the runway in garments free of fuss. Hair was either neatly pulled back or smooth with waves dangling below the shoulder. Shoes showed cleaner lines with both flat soles and platforms. Handbags were boxy with less hardware than designers have shown in recent years. The one shock on the runway was the noticeable lack of jewelry!

In the 1990’s fashionistas in the bay area wore small hoops, tiny dangles and small post earrings. Necklaces were simple with a small pendant. The only jewelry that took on any life during the decade was the bracelet. There were beaded bracelets in the mid-1990’s and stacked gold bangles as we neared Y2K. The cuff made a few appearances throughout the decade as well as beaded mineral bracelets with healing powers.

There were a few glimpses of jewelry on the runway for Fall 2010. Marni showed a sixteen inch silver and gemstone chocker worn over a camel coat. Marni also previewed an intricate layered necklace look with mixture of gemstones in varying shapes and sizes worn with a simple deep-V frock. Oscar de la Renta put a large, red and bronze medieval necklace over white fur paired with a red leather and crocodile belt. Dolce & Gabbana had a model donning a simple gold heart on a thin eighteen inch chain worn with a simple black blazer and lace camisole.

Since the minimalism of the 90’s has returned for Fall 2010, fashionistas in the bay area have the perfect opportunity to stock up on classic items such as camel coats, black blazers and classic handbags with clean lines. This is also the perfect season to shop your closet! We know there is a little bit of the 90’s in there somewhere  So pull out your little black dress, black pumps and camel coat; because that is all you really need to get started for Fall. Happy shopping and stay fabulous.