Bay Area Fashion


Swimsuit cover-ups for the summer 2012 season

Swimsuit season is here; and pool parties, beach excursions and tropical vacations are on the horizon. The only dilemma a Fashionista faces at any event requiring swimwear is what to do when walking to and from the car, taking a break from the ocean or pool for a meal or lounging after taking a dip in the water. These dilemmas can easily be solved with a fashionable and sleek cover-up which shows off one’s style savvy as well as helps to keep the goose bumps at bay!

Swimsuit cover-ups for summer 2012 are being shown in an array of styles; all of which take their inspiration from the current trends that were first spotted on the runways. Cover-ups are being shown in bright colors, tribal prints, color blocking, stripes and florals for the summer 2012 swimsuit season.

In addition to on-trend prints and colors, swimsuit cover-ups for the summer 2012 season are being shown in strapless, halter and blouson waist styles; all of which are hot trends in apparel from the spring/summer 2012 season.

When picking out the right swimsuit cover-up for the summer 2012 season, it is important to first purchase your swimsuit. Swimsuit shopping is just as difficult as denim shopping, so to make things easy, always buy your swimwear first. This will help alleviate any potential “matching” problems when it comes time to pair your swimwear with your cover-up.

If you choose a solid colored swimsuit, look for a tribal, floral or striped cover-up to contrast the swimsuit. Vise-versa, if you choose a swimsuit with a print. Pick up one color from the suit and look for a cover-up in that hue. If you can buy the swimsuit and the cover-up on the same day-even better!

As for silhouette, look for the same necklines and silhouettes in your cover-up which you have already found flattering in your attire. If strapless dresses never work for you, don’t even try it with your cover-up. If halter tops always flatter you, stick with this style and pick a cover-up with a halter top. After all, your fabulous fashion sense will make any swimsuit soiree all the more amazing. Happy shopping and swimming, and stay fabulous 

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Fashion Incubator San Francisco unveiled

On Thursday, March 29, 2012 Macy’s unveiled the new Fashion Incubator San Francisco work space which includes offices for the six designers in residence. This highly anticipated event attracted local celebrities such as “Da Mayor” Willie Brown and David Chui from the San Francisco Board of Supervisors.

The Fashion Incubator San Francisco includes 3,500 square feet of workspace for six emerging designers who have access to their own professional-grade workroom, showroom, classroom and offices. The designers moved into the workspace this month and have just begun to create their spring 2013 collections.

The Fashion Incubator San Francisco or FISF was founded in 2011 as a non-profit to help turn talented designers into successful San Francisco entrepreneurs. The unveiling of the FISF workspace marks the beginning of an era for the non-profit as the first class of six designers begin their journey to launch their spring 2013 collections, followed by their fall 2013 lines.

The programs offers designers the right business education and tools to give them the skills they will need to continue and grow their businesses after the twelve month program ends. The ribbon “unzipping” ceremony revealed an incredible workspace which included production equipment such as straight stitch machines, hemmers, sergers, work tables, a large cutting table and gravity irons.

Executive Director of FISH and Co-Founder of Jeanne-Marc expressed her enthusiasm for the program: “We are thrilled to kick of FISH’s inaugural program and welcome the six Designers in Residence to the San Francisco fashion and business communities and to their new home at our facility. Through FISH, these designers will be able to tap into the many local resources and talents that the San Francisco business community has to offer, and we look forward to the opportunity to one day helping them establish businesses of their own.”

The Fashion Incubator San Francisco six Designers in Residence are:

Justin Jamison: progressive urban wear for men

Tamara Jaric: women’s urban outerwear embellished with couture details

Bethany Meuleners and Sabah Mansoor Husain: working together on Bohemian-Luxe women’s wear with artisan handicrafts and global influences

Tony Sananikone: “women’s wear reflecting empowerment and beauty

Paloma Von Broadley: embracing “slow fashion” through hand-made, sustainable patterning, sewing and knitting

Fashion Incubator San Francisco is a non-profit organization located in the executive office building of Macy’s Union Square in San Francisco. For more information, please visit fashionincubatorsf.org

*Original version of this article was written and published by Cathy on Examiner.com

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