Santana Row celebrates 10 years of fabulous shopping, dining and entertainment

Santana Row kicked off their ten year anniversary celebrations on September 27 at 6pm with a special VIP cocktail party for 200 guests which attracted local politicians and celebrities. Guests of the event dined on delicious food provided by Santana Row restaurants and guests also enjoyed an exclusive cocktail which was designed for the evening.

We knew the evening would be fabulous when we arrived at the VIP party and quickly noticed the amazing floral arrangements, hip white furniture and cozy pillows. The DJ kept the party energetic and the crowd was one of the most fashionable gatherings we have spotted in a long, long time.

After guests were able to enjoy the fabulous food and drinks provided by Santana Row, party goers were treated to informal modeling by Federal Reality employees, Santana Row VIP’s and even Sal Pizzaro from the San Jose Mercury News. (We have to admit, he stole the show when he went down the runway with his beautiful daughter in-hand.)

Mayor Chuck Reid was on hand to give a heartfelt speech and so was Councilman Pierluigi Oliverio. Debbie Allison, a member of the Junior League of San Jose and professional singer from England closed the runway show by singing Katy Perry’s “Firework.” And let me tell you, her voice is one of the most beautiful sounds you will ever hear!

In addition to the fabulous VIP soirée, H&M was celebrating their grand opening in their new; two story location where Border’s used to be. The retailer offered in-store, opening day only discounts and rocked the house with a DJ. Shoppers were buzzing and purchasing armloads of clothing and accessories. The new H&M has a huge women’s department, men’s department and the cutest kids clothing you have ever seen! Loved it!

Also, if you happen to be in the San Jose area, September 29 & 30 Santana Row retailers will be donating 10% of sales back to the San Jose Fire Department in honor of the heroic work they did ten years ago fighting the famous Santana Row fire which threatened the grand opening  of the shopping area. Of course, due to the fabulous work by the firefighters and perseverance of Santana Row, the energetic shopping, dining and entertainment opened without a hitch and continues to grow and thrive to this day.

Cheers Santana Row! It has been a fabulous ten years and here’s looking forward to many decades to come!

For more information about Santana Row, please visit

Happy shopping, dining and playing; and stay fabulous 

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Photos: Cathy/Bay Area Fashionista 2012©