Nike Kids Rock Live! took place at New York Fashion Week on Thursday, February 12, 2015 in the Salon at Lincoln Center. It was a celebrity packed, energetic show filled with kids performing acrobats, dancing, and even acting as DJ. Celebrity children rocked head-to-toe looks by Nike, Nike SB, Jordan, Levi’s, Converse, and Hurley.
The show was produced in partnership with Haddad Brands, the Carmelo Anthony Foundation, and Carmelo Anthony. The Carmelo Anthony Foundation gives back to the community through a variety of outreach programs and donations. The foundation benefits children in under-served communities by focusing on education, recreation, and community outreach.
The show kicked off with a live performance by fifteen year old singer and songwriter, Carly Rose Sonenclar. She was second runner-up in the second season of the X Factor. She is signed by Syco entertainment and was named one of Seventeen Magazine’s “Most Powerful Women Under 21 Years Old.” The runway and crowd stayed energized by DJ Kai Song, who is ten years old. He started his career when he was only five! He made the show amazing, the crowd wanted to get up and dance as the models walked the catwalk!
Sitting front row, Carmelo and LaLa Anthony, Devon Still, CC and Amber Sabathia, Victor Cruz, Prince Fielder, Nicole “Snooki” Polizzi, Hoda Kotb and more as some of the athletes watched their kids hit the runway in looks from Nike, Levi’s, Converse, Hurley, Nike SB and Jordan. The show closed with an inspiring appearance by Devon Still’s daughter Leah Still who shined on the runway while bringing awareness to the fight against pediatric cancer.
I apologize for the poor quality of my photos, my seat was not in a good picture taking spot 🙂 To view the show, please watch the video below provided courtesy of IMG Fashion.