Pantone declares Pink or Honeysuckle to be the IT color for 2011

Pantone LLC, who describes themselves as the “global authority on color,” has declared that Honeysuckle, a medium shade of pink, is the “IT” color for 2011. The exact color is 18-2120 Honeysuckle if you happen to be shopping for the dye.

From Pantone:

“In times of stress, we need something to lift our spirits. Honeysuckle is a captivating, stimulating color that gets the adrenaline going – perfect to ward off the blues,” explains Leatrice Eiseman, executive director of the Pantone Color Institute®. “Honeysuckle derives its positive qualities from a powerful bond to its mother color red, the most physical, viscerally alive hue in the spectrum.”

As we saw, candy pink was one of the dominant colors designers showed for cruise and resort 2011. The spring 2011 colors were softer, more neutral and not as candy colored as they were for resort/cruise. That is not to say some designers did not show medium pink, or Honeysuckle. There were many designers who featured candy pink on the runways for spring, but not in the mass quantities as for resort.

Now that Pantone as declared Honeysuckle, or medium pink, as the color for 2011, will retailers push out pink for their spring collections? What are your thoughts on Honeysuckle (medium pink) as the hot new color for 2011?

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