Daily Archives: March 31, 2010


HOT Jacket Trend for Spring and Summer 2010!

Fashionistas in the San Francisco Bay Area are constantly challenged by micro-climates. We can be enjoying 70 degree sunshine in Marin County for brunch, freezing under the fog in the early afternoon while passing through San Francisco and then seeking out air conditioning while having dinner in the South Bay. The challenge we face when getting dressed in the morning is how to dress in layers yet still be comfortable and fashionable! The last thing any bay area fashionista wants to do is tie a sweatshirt around her waist when the fogs burns off. Thankfully, the runways in Paris, New York and Milan had us in mind when they dressed the models in the Safari Jacket for Spring and Summer 2010.

Yes, it is a bit provincial to think designers from all over the world brought back the safari jacket just for fashionistas in the San Francisco Bay Area, but, we can pretend it was just for us and benefit from this fabulous trend. The safari jacket is a great investment for the bay area fashionista since it is normally made from a comfortable cotton twill fabric. This cotton twill fabric can actually be worn all year long in the bay area. The safari jacket has a great look in the Spring and Summer months when paired with a dress or khaki shorts. It also looks fabulous with denim shorts and skirts! For Fall 2010, the safari jacket will take on a more tailored look when paired with casual, slim trousers, jeans and leather skirts. Since khaki and army green are the most popular colors in 2010 for the safari jacket, this amazing jacket will carry any fashionista from season to season.

There are several variations of the safari jacket, some of which are not of the “safari style” at all! In addition to the traditional, belted version, this popular jacket can also be found in blazer styles and shorter, unbelted variations. Designers also expanded the style this year by experimenting with fabrics. The Safari Jacket can also be found in soft leather, thicker silks and of course the fabric of the season-denim!

Classic Designers such as Ralph Lauren and Michael Kors offered the style savvy shopper a more traditional version of the safari jacket. The runways of more daring designers such as Dolce & Gabbana, Chloe, Prada and Gucci showed more revealing versions of the jacket as well as less traditional variations that were cropped, beltless, leather and even knee-length. Since the Safari Jacket is nothing new to fashion, Ralph Lauren, Michael Kors, Prada and Dolce & Gabbana have shown versions of the Safari Jacket on their runways frequently in previous years. Go-to shops such as the Gap and Banana Republic also carry this popular and practical style year after year. The Gap even has one on sale as we speak!

Since the Safari style comes in and out of fashion periodically every two to three years, it is a great investment for any fashionista in the Bay Area. Not only will you have a fabulous jacket that takes the chill out of the fog and is lightweight enough to carry when the fog burns off, you will have a great investment piece to enjoy for years to come.

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