brazilian blowout

Brazilian Blowout Controversy: thankfully there are safe alternatives

The Brazilian Blowout controversy has exploded since Women’s Wear Daily published an article on October 8, 2010 detailing the excessive amounts of formaldehyde found in Brazilian Blowout products. When the news broke, many beauty salons began pulling the products from store shelves. Unfortunately the Brazilian Blowout products had been advertised as “formaldehyde-free,” thus sparking the controversy over the large amount of fomaldehyde which was actually found in the products. The controversy sparked Health Canada to issue a firm warning to salons in Canada. Distributors of Brazilian Blowout have stopped shipping their products to Canada as of Wednesday, October 12 2010 in response to Health Canada’s warning.

According to Women’s Wear Daily, the Oregon Health and Science University’s Center for Research on Occupational and Environmental Toxicology conducted a study and then released the lab results which show that the Brazilian Blowout product contains between 5% and 10% formaldehyde. According to Health Canada, the levels were at 12% in lab tests. There have also been health related problems reported in Canada due to the formaldehyde levels in the Brazilian Blowout products.

Thankfully there are three products on the market for Fashionistas seeking the same sleek, healthy hair and manageable results a Brazilian Blowout provides.

Shu Uemura Art of Hair ShuSu Sleek entered high end salons in September 2010 and provides both an at-home solution and a traditional salon treatment. Clients have the choice of which product they wish to use; salon or at-home.

Kerastase Paris Oleo-Relax Slim has already been on the market for awhile and also offers an at-home treatment as well as the salon option.

blow Ready Set Blow launched in September 2010 in fine salons in New York. Hopefully this line will reach California soon!

All of these products are safe to use and provide fabulous, smooth silky blowout results. the results can last anywhere from three to six months depending on how you care for your hair at home. Happy shopping and hairstyling! And of course, stay fabulous